?? Ready for Black Friday? Let's Dive into Peak Season

November has arrived, and we all know what that means—time to roll up those sleeves and prep for the madness that is Black Friday ????. Now, you might be thinking, “Is it really that serious?” Oh, trust us, it is. Black Friday (and the entire Peak Season, really) is like the Super Bowl of sales??. And if last year taught us anything, it’s that businesses that got strategic saw HUGE returns??.

First things first—you’ve gotta get organized ??. The key to winning this peak season is having a game plan, and lucky for you, our Peak Season Playbook ?? is here to help. This edition of our LinkedIn newsletter will walk you through three essential steps: planning, optimization, and technical tweaks. So let’s get into the nitty-gritty of making Black Friday your best sales day yet ????.

Let’s face it, good things rarely happen without a plan?????. Start by reviewing last year’s performance ??. What worked? What flopped?? Use pivot tables to dig into the data by region, audience segment, or campaign type. This way, you’re not just guessing; you’re strategizing based on solid insights ??. And don't forget your media plan—map out where every dollar is going because overspending or underspending is the quickest way to miss out on potential revenue ??.

Also, think about when to launch those ads ??. Spread your spend over the days leading up to Black Friday and be strategic with remarketing. We’re talking Add To Cart audiences, retargeting, and those who already know your brand. It’s all about keeping your brand top of mind as people browse for deals ???.

Once the strategy is in place, it’s time to optimize ??. Black Friday means discounts, flashy ads, and—yes—LOTS of competition ??. So, make sure your ads are designed to pop! Use dynamic elements like discount labels and catchy CTAs that scream Black Friday ??.

Our platform even lets you create different layouts for specific placements, so your ads are primed for TikTok, Instagram, and all the rest ??.

Here’s another tip: Up the frequency of your ads ??. Peak season is not the time to be shy—make sure your audience sees your offer multiple times ??. And don’t sleep on in-app features! Platforms like TikTok allow for interactive add-ons that drive engagement, so experiment with formats like stickers and popups to boost visibility.

Finally, let’s talk tech—because even the best strategy won’t work if the backend isn’t optimized ??. Check that your tracking pixel is running smoothly and ensure your Advanced Matching settings are up-to-date (we’re aiming for a 90%+ match rate here) ???♂?.

Set up your catalog feeds to automatically update with those sweet, discounted prices at just the right time ??. Nothing’s worse than a customer clicking on your ad and seeing the wrong price—ouch ??.

Don’t forget the catalog health check ????. Make sure all your diagnostics are clear before launching, so no small glitch derails your campaign ??. And yes, this might feel like extra work, but once it’s done, you’re set for the season ????.

Peak Season is a marathon, not a sprint ??♂???♀?, and the prep you do now will pay off when those sales start rolling in ????. Get organized, make sure your ads are optimized for impact, and ensure your tech is bulletproof ???. Then sit back (well, kinda) and watch the results come in ????.

Ready to dive deeper? Download our Peak Season Playbook ?? to get even more insights and tips on making this season a blockbuster for your business ????. Here’s to record-breaking sales and satisfied customers! ??