Readpeak Newsletter - November 2024

Hey there, marketers!

We know it’s been a whirlwind lately, but here we are—back in your inbox with fresh updates and a shiny new look for our brand! ?

Let’s face it, we’re all navigating those hectic months, but we’ve packed this edition with insights and tools to make your life a little easier.

Here’s what we’ve got for you this month:

??Native Advertising in the Nordics: Download our latest study for free.

?? Our new Support Hub is live: Your go-to resource for all things native advertising.

?? The Attention Advantage: Learn how native ads boost brand impact.

?? Meet Ernst: Say hi to our Dutch Country Lead and his movie-inspired dreams. ??????

Grab your favorite coffee, and let’s dive in! ?

Boosting Brand Impact with Native Advertising: The Attention Advantage

In today’s busy digital world, standing out requires more than just being seen—it’s about being remembered. That’s where native advertising shines. Unlike traditional ads, native ads are designed to integrate seamlessly into their surroundings, making them less intrusive and more engaging.

Our recent case study highlights how native advertising helped a major brand not only increase visibility but also capture meaningful attention. With longer dwell times, higher engagement rates, and stronger brand recall, native ads prove their power in connecting with audiences in a way that resonates.

Want to learn how native advertising can amplify your brand’s impact and attention? Check out the full case study here: Readpeak Case Study

The State of Native Advertising in the Nordics – Download the full report! ??

This autumn, we explored the landscape of native advertising across the Nordics, diving deep into trends, challenges, and opportunities shaping the industry. After previewing some highlights at our Programmatic Native Summit, we’re thrilled to release the complete report for download!

Inside, you’ll uncover:

? Native advertising adoption rates and budget allocations across Finland, Sweden, Norway, and Denmark

? Key metrics driving campaign success and format preferences among advertisers

? Emerging trends shaping the future of native advertising in a rapidly evolving digital environment

Access the full report now from here and prepare your strategies for 2025!

?? Download the report

Discover our new support hub: Your guide to native advertising success

We're excited to share a new resource on our website—an expanded Support Articles Section!

Whether you're just starting out or fine-tuning your strategy, this section is designed to provide quick, in-depth answers to your most pressing questions in programmatic native advertising.

From setting up campaigns to optimizing performance, our support articles cover specific topics to make your journey smoother. With expert insights and practical tips, it's like having a roadmap to help you get the most from your campaigns.

Check it out and explore the full collection here: Readpeak Support Articles

Meet Ernst, our Dutch Country Lead! ????

Since January 2024, Ernst has been leading the Dutch market with passion and humor. A movie buff with a life-changing story from his time in Colorado, Ernst always brings fresh perspectives and energy to the team. Curious to learn more?

Check out his full spotlight! ??

1?? What's your role at Readpeak and how long have you been with us?

I am the Country Manager for the Dutch market. My first day was on the 8th of January 2024.

2?? What's your favourite part about working at Readpeak?

The product and my hilarious colleagues!

3?? What do you enjoy doing outside of work?

Outside of work I love being with my family and I am a big movie fan!

4?? What's a book, movie, or podcast that you'd recommend to others and why?

American Psycho (both book and movie), Pulp fiction (best quotes ever!!!) and I listen to a dutch podcast “Europa draait door” that helps me understand the background behind the news better.

5?? Share a humorous or entertaining story from your travels or adventures outside of work that left you with lasting memories.

I spent one year at College in Colorado. It changed my life completely and changed my view of myself and the world. I can recommend this to everyone and I hope I will be able to give my children a similar experience.

6?? If you had the chance to star in a reality TV show, what would it be called and what aspect of your life would it focus on?

I would star in Melrose Place as Jessica Biel's boyfriend. I would be a famous singer and she would have to kiss me in every episode ;)