Readpeak Newsletter - August 2024

Hey there, marketers – great to see you back in action!???

We know your schedules are packed, so we've kept this newsletter short and sweet. In our August edition, we’ve packed in some fresh ideas to spark your autumn campaigns:

??Based in the Nordics? We’d be thrilled if you could help us out by taking our survey.

??Autumn Advertising Spotlight: Top industries making waves in the Nordics.

??Customer Success Story: How we helped boost health awareness through native advertising.

??Meet the Programmatic Team: Introducing our programmatic go-to expert Felix.

Ready for some inspiration? Let’s dive in!

Br,

Team Readpeak

Can we have 4 minutes of your time?

We're conducting a Readpeak survey to explore the current state of Native Advertising in the Nordics. ????????????????

If you're involved in or familiar with native advertising in the Nordics, we’d love to hear your insights!

The survey is quick, completely anonymous, and takes just four minutes to complete. Plus, by participating, you’ll be entered into a draw to win one of 10 Wolt gift cards worth €50 each! ??

Take the survey here: https://bit.ly/4du7zsa

Please complete the survey by 24.9.2024.?

We’ll be sharing the results in October across our channels, so stay tuned!

Autumn Advertising Spotlight: Key Industries Peaking in the Nordics

As autumn settles in the Nordics, certain industries experience their peak season, offering prime opportunities for targeted advertising. Here are the sectors to focus on:

1?? Travel & Tourism: ??

With winter holidays on the horizon, consumers start planning getaways. This is the ideal time for travel brands to promote early-bird deals and winter escape packages.

2?? Retail & E-Commerce: ???

The approach of winter and holidays sparks a surge in shopping. Highlighting seasonal sales, cozy apparel, and gift ideas can drive significant consumer engagement.

3?? Health & Wellness: ??♀?

As daylight fades, there’s increased interest in health and wellness. Brands can promote products and services that keep people active and healthy during the colder months.

4?? Home Improvement: ??

More time indoors prompts home improvement projects. Advertising that inspires cozy living spaces and autumn design trends can resonate with consumers.

5?? Food & Beverage: ??

Autumn’s comfort food cravings rise, making it the perfect season for food and beverage brands to highlight seasonal flavors and festive treats.

These industries are ripe for strategic advertising efforts that align with the seasonal behaviors and needs of Nordic consumers.

?? DMEXCO is just around the corner, and we’re ready to dive into the action! ?? Come meet our team, book a meeting, or simply swing by for a chat – you’ll find us at booth 8E47. Let’s connect and make the most of this awesome event. See you in Cologne, September 18-19!?

?? Benecol and Dentsu Empowering Health Awareness.

This case study highlights the successful collaboration between Dentsu, known for its strategic planning expertise, and Readpeak, a programmatic native advertising platform, in empowering health awareness and driving brand engagement for Benecol. Dive in and get inspired by our success story from here.

This is the man we can't get enough of! ?? Straight from Germany, nowadays bringing his amazing sense of humour to Finland – meet our awesome Head of Programmatic, Felix Mensing !

1?? What's your role at Readpeak and how long have you been with us?

I’m working as the Head of Programmatic at Readpeak and have been with the company for almost three years.

2?? What's your favourite part about working at Readpeak?

I enjoy working with our publisher partners across different markets. Each market is unique and brings new challenges that we need to adapt to. Apart from that, I enjoy the atmosphere within the company. We have a lot of colleagues with a great sense of humor and a strong team mentality.

3?? What do you enjoy doing outside of work?

I am a big sports fan, so I love to watch all kinds of sports as well as being active myself.

4?? What's one interesting fact about you that most people don't know?

I have been a volunteer football coach in Germany and Finland for almost 10 years. I started when I was 17 and couldn’t continue playing myself due to injuries. Seeing the kids make their first steps in the sport and enjoy playing with their friends as they grow older is something that still brings me joy and creates lots of beautiful memories.

5?? What's one piece of advice you would give to someone just starting in your field?

Gain insights from the various players in our industry. Publishers, AdTech vendors, and agencies each have distinct interests and operate differently. By gaining experience across these fields, you can develop a deeper understanding of the industry as a whole, while also discovering where your interests lie and expanding your professional network.

6?? What's one thing on your bucket list that you're determined to accomplish?

It’s not really on my bucket list, but I’m determined to speak at least a little bit of Finnish one day, whenever that might be.?

?? Want to book a meeting with us?

Click here and choose the best suitable time for you:

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