Readly - creating win-win situations with partners
It’s probably not a surprise to anyone, not since the pandemic anyway, that and more companies are re-engineering their partnership strategies to better cater to the increasing digital needs of consumers.
With a growing digital portfolio of both magazines and newspapers, Readly is in an increasingly strong position to create that win-win-win situation. We are a fast growing company pioneering the digitalisation of the magazine industry. Our eyes are set on scaling our business and a powerful partnership strategy is key to this.
With strategic partners we look to not only deliver a strong customer value proposition associating our brands together, but often also contributing to a positive change in society. Just take our collaboration with Swedish supermarket giant Coop and publisher Egmont where we encourage children to read more during school breaks. We are happy to see that digital reading among children and teens steadily increases on Readly.
Through our partnerships we also acquire new customers that might not be familiar with our service - great examples of this are our partnerships with Saga in the U.K. for the over 50s and with H&M for young fashionistas. We also see more and more organic influencers creating content about the value of our service, which helps us reach their followers in many niche interest groups.
To help partners achieve extra customer engagement or a long-term effect on retention we also work with partners on their loyalty programs and with telcos on their value added services. I’d like to highlight the partnerships with British fintech company Revolut and German supermarket Lidl and where their members receive exclusive Readly offers and promotions. The latter has recently introduced the same offering to its customers in the UK. We already have strong telco partnerships in Sweden with Telia, Tele2 and Telenor and in Germany with Freenet and 1&1 where the Readly service is a ‘value add’ to help the telco incentivise or retain their customers, and we are looking to create similar partnerships in other territories.
I look forward to 2021 where Readly will continue to add value to our existing and new partners’ consumer offerings, providing unlimited access to the magic of magazines, anytime, anywhere.