reading what you post

…but not in a hurry to respond / interact

The background image used to illustrate this article depicts “the lurker” - a fearsome Zerg unit in the real-time strategy game StarCraft, known for its unique ability to attack while burrowed underground.

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BTW, the 1% rule is a rule-of-thumb that says that in any online community only 1 out of every 100 community members contributes new content to the community, while the remaining 99% merely consume content.

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On LinkedIn (hilariously known as a “creator”, and as part of a validated strategy), I chose to address the Builder Class (a.k.a. the Growth Makers), fully aware, that this decision-making class of industry stakeholder, is by nature a “lurker” (a “reader” of what you post - but not in a hurry to respond / interact).

BTW, a validated strategy is one which has been shown to be effective in achieving the desired outcomes.

Now, a bit about lurkers.

A lurker is a member of an online community (such as LinkedIn) who observes activity on the platform and consumes content, but does not contribute content or participate in social interactions – but, as Wikipedia tells us, this reticence does not necessarily mean that the lurker will not (eventually) seed (come round and bear fruit – for you).

Lurkers make up a large proportion of all users in online communities – but some, eventually – or, selectively - “de-lurk” (Wikipedia).

Both lurkers and posters enter communities to find answers and to gather information (knowledge – insights).

But, lurkers do not reveal information about themselves, and besides not posting, do not update their profiles, share links or otherwise create an online “footprint”.

In spite of all this, Lurkers (when they belong to the builder – decision-making – class) are a powerful source of income and business (which explains my strategy to address them – and be very patient – and expectant).

As Niraj Kapur (? https://www.dhirubhai.net/in/nkapur/? ) pointed out in one of his short presentations – from first-hand experience - just because your articles and posts don’t get “likes” and comments does not mean they are not being noticed and recognized (people are observing “silently”).

According to Niraj, lurkers may follow you for 6 – 12 months (or more) – and only then reach out to you and do business with you.

BTW, Niraj is a TEDx speaker and a LinkedIn Top Voice in Sales – I can particularly relate to him because he is also a drummer in a rock band (something I also, was during my high school days).

And to end, I have (repeatedly) made it known that my articles and posts are not designed to attract “likes” and comments – and my intention is not to be liked.

Judging from the number of "impressions" (views) each of my posts and articles gets (with practically no likes or comments) - I know that what I write gets read (by lurkers – my audience).