Reading Is Fundamental Y’all
A bit of the internet:
Aj Brown Reads on the Sideline | Reading is fundamental y’all—just ask Philadelphia Eagles wide receiver, AJ Brown. During the Eagles vs. Packers game last week, Brown caught headlines for reading on the sidelines during the fourth quarter. The book, Inner Excellence, not only became the No. 1 bestseller on Amazon overnight, but has been a grounding force for the wide receiver to stay focused.
On the Season Finale of TikTok | TikTok creators are posting it all in the platform’s final remaining hours. Many are sharing "secrets" their audience might not have known, releasing all their content from the drafts, recreating iconic trends from previous years, showing how they'll get their TikTok fix when they lose access, and making RIP Vine style compilation videos. Goodbye TikTok? ??
Timothée Tour | To promote his latest film A Complete Unknown, Timothée Chalamet has been embracing a series of unhinged, attention-grabbing side quests. His most recent stunt involved arriving at the London premiere of the Bob Dylan biopic... on a Lime Bike. But this was just the latest in a string of unconventional moves. It all kicked off with Chalamet attending his own look-alike contest in NYC, followed by a surprise appearance at the University of Minnesota’s College GameDay, where he dropped some surprisingly impressive college football knowledge. He’s also made waves with a few podcast guest spots, including appearances on Brittany Broski’s The Broski Report and This Past Weekend w/ Theo Von. Between the laughs, Timothée has been crushing it, convincing us all to see A Complete Unknown—and reminding us that he’s a force in pop culture.
TikTok Refugees | With the U.S. government looming over a potential TikTok ban, users are scrambling for a new digital playground. Enter RedNote, a Chinese lifestyle app now buzzing with memes, cat pics (because yes, they demand a “cat tax”), and cultural exchanges galore. These “TikTok refugees” have brought their energy to the platform, even dubbing a welcoming creator as the RedNote CEO.
What brands are up to:
Free Lasik for NFL Refs | The Philadelphia Eagles beat the Green Bay Packers in the NFC Wild Card round, with turnovers and missed opportunities ending the Packers hopes. A controversial no-call caught Lasik's attention, prompting the brand to call out the referees on social, "No DPI called here?... Better Vision. Better Calls," offering free Lasik to NFL refs.
Severance Pop-Up | Severance fans and New York commuters were surprised to find a glass box in Grand Central Station this week, featuring an exact replica of the main characters desks from the show. The stunt, featuring cast members like Adam Scott, showcased a typical day at Lumon Industries. While onlookers couldn’t hear anything, the setup included subtle details—like cameras in the work computers and desk trinkets—that superfans would recognize. The dystopian Apple TV series, which gained a cult following after a three-year cliffhanger, returns for Season 2 tonight, with new episodes dropping weekly.
Collabs of the Week | Highlighting some brand collaborations we saw this week:
o??? Bode x GQ
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