Readability on TikTok

Do farmers use Discord? Yes they do it turns out. This is one of my favourite corporate case study videos ever. See down the bottom in 'what we're looking at'. Oh and check out my blog on readability. Happy Thursday, Simon.

Subscribe?here.

Is your writing readable?

Just because you can string a few sentences together doesn’t mean people will get what you’re saying. This is especially true when it comes to B2B content marketing jargon. We took a closer look at the art of readability and broke it down into clear ideas, words and sentences. Also, no corporate speak and be brutal when it comes to editing yourself.

TikTok launches text only posts

Video sharing social platform TikTok is expanding into text content. Limited to a 1,000 character limit, users can customise with unique backgrounds and stickers. While it’s probably a simple attempt to compete with Threads and X (née Twitter), it shows that the big social players still see a demand for the written word. Don’t forget readability just yet.

Where is TikTok popular?

Now that you can use TikTok for video and copy, where are you going to find the biggest audience? In June this year, users in Brazil downloaded the app 5.6 million times. Indonesia came in second with just under five million downloads. In case you were wondering where the smallest audience is? It’s Germany, with just under 900,000 downloads.

Brandformance on TikTok

For marketers, TikTok is becoming the platform of choice for brandformance — combining branding and performance advertising in one marketing strategy. Brands can leverage the platform for entertaining content plus targeted advertising — create brand awareness while also achieving measurable results. While marketers may look for short term gains on social media, you can build longer term engagement on TikTok — if you take the time.

What we're looking at

• Is Discord just for gamers? No, just ask these farmers.
• Finally, a decent use for AI — sustainability.
• How do tennis players handle (small) racecars?

Happy Thursday

Thanks! If you like what you read,?please tell a friend?about Creator Weekly.

Were you forwarded this? Subscribe here.

This week’s newsletter was written by Tim Colman ?and edited by? David Austin . Gifs produced by Bayu Wisena , Ahmad Hafiz and Ruslan Sergeev .