Read This If You Want To Have Fun @ #SDSUMMIT – SIRIUSDECISIONS 2017 (Parties, Contests, Sessions and More)

Heading to SiriusDecisions 2017? If so, you need to read this post. Essentially, it will ensure you have an amazing time at the event. 

First, before you do anything, go and sign up for this contest. Essentially, it’s a VIP upgrade to the entire event. The best part for the winner? Britney Spears on May 17th. I’m already excited since I, and some of my favorite people, have tickets to this show. A prize pack like this would be icing on the cake.  

You want to arrive to the conference on Tuesday morning and then go to the keynote featuring Jewel. Then the afternoon is filled with a bunch of pitchy session by vendors, EXCEPT, these two are not just me pitching about vendors but instead actually talking about ABM! 

3:45-4:30pm, Room Veronese 2405: How to Build a Martech Stack that Fits Your Company’s Needs

4:45-5:30pm, Room Titan 2205: How to Lead Your Company to Success with Account Based Marketing

Then, join me for drinks at the welcome reception in the Marketplace (at SiriusDecisions Marketplace is fancy talk for the sponsor expo area). You’ll know how to get around by checking out the maps in the mobile app (NOTE: YOU NEED TO DOWNLOAD THE SIRIUSDECISIONS MOBILE APP.) Go do it!

Arriving on Monday? For those of you that want to kick off the conference by running in the sweltering Las Vegas heat you can do so at the Conference 5K on Tuesday morning (6:30am @ Doge’s Patio). This is to raise money for the VWM Families Foundation. Wanna help without having to run? Smart. Just follow the link and pay the $20 donation, but skip the outside part. 

So, without further delay, here are the networking activities and parties…

Monday, May 15th:

• Betting to Win Party @ 7pm @ Lavo by Radius, Bizible, Demandbase, and Optimizely

Tuesday, May 16th:

• Cocktail Reception @ 7:30pm @ Sugarcane, Venetian with Everstring
• Poker Tournament @ 9:30pm @ LaGasse’s Stadium, Palazzo with Lookbook, Optimizely, & DemandBase – but you must be one of the first 50 people to sign up (and don’t be a meanie and sign up and then not show since they are saving you a space. You can deal with the FOMO.) 
• TopGolf with Oracle Marketing Cloud @ 7:45pm 
• Radius dinner @ Tao by invitation. 
• Rockhouse party @ 7:30pm @ the Venetian by LinkedIn and Marketo

Wednesday, May 17th:

• Premier Sponsor event featuring Counting Crows @ 7pm @ the Venetian Ballroom

Thursday, May 18th:

• Titanium Celebration @ 7pm @ Brooklyn Bowl by SiriusDecisions and Titanium Sponsors

Since we’re talking events: The lowdown on SiriusDecisions lunch and learns

If you’re hating on the conference food, the lunch and learns are a great way to sit down, relax and eat slightly upgraded hotel food while hearing about a vendor. If you’re looking to learn more about a sponsor, these are a great way to do that. If you’re looking for a few more minutes at the slot machines, grab lunch with everyone else end then head to the floor.   

Giveaways:

• Triblio is giving away a trip on the Huge Ferris Wheel
• Logicbay is giving away a Yeti cooler at their booth. 
• N3 is giving away 50 Amazon Echo Dots.
• It’s going to be a sock off. Rumor has it that multiple brands will be giving away socks including The Mx Group and Engagio. 
• True Influence is giving away a bunch of Bose headphones and related products.       
• Lift Agency is giving away a mug that may be more awesome than any other mug. I’m going to need about 45 of these for the Apttus marketing team. Really. 

And finally, Nudge put together a list of the top 26 Influencers at SiriusDecisions Summit. I think their list is great, but it’s missing some of the top influencers in the space, so here is:

My List of Top Influencers at SiriusDecisions

My favorites (though overall everyone on the list seems pretty great) from the Nudge list:

• Joe Chernov, InsightSquared @jchernov
• Brian Kardon, Fuze @bkardon
• Megan Heuer, SiriusDecisions @megheuer + the rest of the SiriusDecisions crew
• Adrian Chang, Oracle Marketing Cloud @adrianchang
• Peter Herbert, VersionOne @peterkherbert + though they missed Kristen Wendel @kewendel from VersionOne
• Paul Teshima, CEO @paulteshima & Steve Woods, CTO @stevewoods Nudge
• Bonus: I petitioned and got myself added, and since I’m a pretty big fan of me I choose @inboundmarketer ;). Note I totally screwed up their top 25 list and now it’s 26. These Nudge dudes think I’m crazy.  

The other people on the list are probably awesome, but I haven’t heard of them (maybe I’ll meet them on site) so I wanted to get the bigger influencer names out there too. 

The ones they missed: 

• Laura Vogel, Sr. Director, Events @laurahvogel & Matt Senatore, ABM @mattsenatore, SiriusDecisions
• Peter Ostrow, Sales Enablement Analyst @PeterOstrow SiriusDecisions – pretty much my favorite analyst of all time. They also should have had Kerry Cunningham @kerrysirius and Jennifer Baker @jlanebaker – two awesome SiriusDecisions analysts. 
• Jon Miller, CEO @JonMiller & Heidi Bullock, CMO @HeidiBullock Engagio
• Matt Amundson, VP Sales Dev & Marketing @mattya56 & JJ Kardwell, CEO @jjkardwell, Everstring
• Matt Heinz, CEO, Heinz Marketing @HeinzMarketing
• Jennifer Pockell-Dimas, VP of Marketing, Plex @jenpwkboxer
• Mark Organ, CEO @markorgan & Chris Newton, CMO @csnew10 Influitive
• Ben Henson @b_henson & Scott Vaughan, CMO @ScottAVaughan Integrate
• Amy Bills, Marketing Director, Blackbaud @AmySilverBills
• Doug Bewsher, CEO, Leadspace @dougino
• Andrew Field, CEO @asfield & Daniel Gaugler, CMO @dgaugler PFL
• Toby Murdock, CEO, Kapost @tobymurdock
• Howard Sewell, President, Spear Marketing @HJSewell
• Shari Johnston, CMO, Radius @shariajohnston
• Aaron Bird, CEO @aaronbird & Dave Rigotti, VP of Marketing @drigotti Bizible
• Ray Kemper, CMO, Televerde @raykemper
• Carl Landers, CMO, Conversica @lead2rev
• Phill Keene, Director of Marketing, Octiv (Co-Host of #RealSalesTalk) @phillkeene
• Jason Jue, CMO, Triblio @jasondjue
• Katie Bullard, Chief Growth Officer, DiscoverOrg @Katie_E_Bullard
• Jessica Cross, Customer Marketing, AdRoll @jfayesf
• Nadim Hossain, CEO @NadimHossain & Dayna Rothman, VP of Marketing @dayroth Brightfunnel
• Heather Watkins, Sr. Director of Marketing, Optimizely, @heather_watkins
• Sangram Vajre, CMO @sangramvajre & Tonni Bennet, VP of Sales @tonnibennett Terminus And I did not forget you Jim Tocci @Jim_Tocci
• Emily Wingrove, Director of Marketing, Synthio @emilymariaaa
• Kyle Porter, CEO @kyleporter & Kevin O’Malley @b2bkevin SalesLoft
• Seth Liebermann, CEO, SnapApp @sethwlieberman

You can follow everyone from the Nudge list PLUS everyone from my list via this Twitter list of Cool People at SiriusDecisions – essentially the ultimate SiriusDecisions Influencer Twitter list. 

Note – if you should have been on this list and are like, WTF? I just didn’t realize you were there. Ping me and I’ll add you.

I’ll end this post with an obligatory comment about what happens in Vegas stays in Vegas. Even though it will be content on B2B marketing and conference food, all in super turned-up air conditioning. See you at the show. 

Big Note: Thanks, as always, to Matt Amundson for helping me make this post awesome.