Read all about it

Read all about it

My must-have books:

Books about Copywriting

Macy's, Gimbels and Me by Bernice Fitz-Gibbon

Copywriting by Gyles Lingwood and Mark Shaw

Copywriting Is... by Andrew Boulton

Write to Sell by Andy Maslen

Persuasive Copywriting by Andy Maslen

How to Write Better Copy by Steve Harrison

Everybody Writes by Ann Handley

The Copy Book by D&AD

Junior by Thomas Kemeny

Read Me by Roger Horberry and Gyles Lingwood

Make it Punchy by Emma Stratton

The Art of the Click by Glenn Fisher

Hey Whipple, Squeeze This! by Luke Sullivan

The Elements of Fucking Style by Chris Baker and Jacob Hansen

Several short sentences about writing by Verlyn Klinkenborg

I'm not a copywriter, but... by Joshua Womack

The Craft of Copywriting by Alastair Crompton

The Secrets of Successful Copywriting by Pat Quinn

Ladies of the Avenue by Patricia E. Tierney



Books about Creativity

Creative Mischief by Dave Trott

One+One=Three by Dave Trott

Predatory Thinking by Dave Trott

Disability Visibility edited by Alice Wong

The Creative Act by Rick Rubin

It's Not How Good You Are, It's How Good You Want To Be by Paul Arden

Whatever You Think, Think The Opposite by Paul Arden

Unleash the Power of Puerility by Mark Denton

Damn Good Advice by George Lois

Hegarty on Creativity by John Hegarty

Steal Like An Artist by Austin Kleon

Everything I Know about Life I Learned from PowerPoint by Russell Davies

The Art of Creative Thinking by Rod Judkins

Book of Ideas by Radim Malinic

Oh Shit What Now by Craig Oldham

The Choice Factory by Richard Shotton

Strategy Is Your Words by Mark Pollard

Be The Worst You Can Be by Charles Saatchi

Babble by Charles Saatchi

Velocity by Ajaz Ahmed and Stefan Olander

Creativity by John Cleese

What's the Big Idea? by Jaime Cabrera


Books about Advertising

A Big Life in Advertising by Mary Wells Lawrence

Bang! by Linda Kaplan Thaler and Robin Koval

Grit to Great by Linda Kaplan Thaler and Robin Koval

The Power of Nice by Linda Kaplan Thaler and Robin Koval

The Power of Small by Linda Kaplan Thaler and Robin Koval

Ad Women by Juliann Sivulka

101 Things I Learned in Advertising School by Tracy Arrington and Matthew Frederick

Madison Avenue and the Color Line by Jason Chambers

The Sounds of Capitalism by Timothy D. Taylor

Ogilvy on Advertising by David Ogilvy

Bad Men by Bob Hoffman

Marketers Are From Mars, Consumers Are From New Jersey by Bob Hoffman

101 Contrarian Ideas About Advertising by Bob Hoffman?

Changing the World is the Only Fit Work for a Grown Man by Steve Harrison

Get Smashed by Sam Delaney

Murder Must Advertise by Dorothy L. Sayers

Invisible to Invaluable by Jane Evans and Carol Russell

Go Luck Yourself by Andy Nairn

Emotion by Design by Greg Hoffman


Books about Branding

Strong Language by Chris West

Obsessed by Emily Heyward

Brand Language by Liz Doig

Brandsplaining by Jane Cunningham and Philippa Roberts

Book of Branding by Radim Malinic

The Brand Gap by Marty Neumeier

The Brand Flip by Marty Neumeier

The Brand Book by Daryl Fielding

Brand Thinking by Debbie Millman

The Smart Branding Book by Dan White

That Will Never Work by Marc Randolph


Books about Copywriters

Pressure Makes Diamonds by Valerie Graves

Boss Lady by Jo Foxworth

Auto Da Fay by Fay Weldon

Cameron Day

Author of The Advertising Survival Guide trilogy. Mentor, mediocrity repellant, and human intelligence advocate. Available for speaking, teaching, brand-tuning, repositioning, and F-bomb hurling.

1 年

A lot of good ones out there. #theadvertisingsurvivalguide

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Sadhbh Warren

Strategic business writer for writing that gets results. Copywriting, ghostwriting, report & grant writing. Got a piece of writing that needs to work? Get in touch.

3 年

Great list, thank you so much for this!

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