Reaching Ontarians through a multi-channel strategy
THE GOAL
Teaming up with Pelmorex, Visit Myrtle Beach aimed to captivate the attention of countless Ontarians seeking weather updates on The Weather Network to inspire them to experience the magic of Myrtle Beach.
THE SOLUTION
Together, we developed a cross-platform campaign to generate awareness during Myrtle Beach’s key periods: Canadian-American Days, the PGA Tour stop in Myrtle Beach and the Secret Summer in September. The campaign successfully:
THE STRATEGY
Eye-catching creative and audience segmentation were aligned with key travel periods to ensure the right audiences received the right messaging, at the right time. The combination of live storytelling, custom content, targeted ads and contesting delivered high engagement and awareness for Visit Myrtle Beach amongst Ontarians.
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THE RESULTS
Ontarians were highly engaged and the campaign delivering strong results across all metrics, including:
Markets: Ontario
Platforms: Digital, Broadcast and Social Media
Brands: The Weather Network and Pelmorex Audience
“Our partnership with The Weather Network was a standout success in inspiring Ontario travelers to choose Myrtle Beach. Through a blend of live and custom storytelling, combined with a high-impact digital campaign, the strategy effectively engaged audiences and showcased the unique charm of our destination. This collaboration brought Myrtle Beach to life for Ontarians in an impactful and memorable way, and we’re thrilled with the results.”
- Diane Charno, Vice President, Brand and Communications - Visit Myrtle Beach
Get in touch with our team to discover how our suite of precisely targeted, measurable and high-impact solutions can help your brand connect with our Canadian audience in meaningful ways.