Reaching Gen Z, brand romance and funnel tweaking.
We’re virtually mid-way through 2024. And for most businesses it’s proving to be another year of twists, turns and unexpected chicanes. But amidst the uncertainty, the brands that build trust in their reputations are the ones that will ride out the bumps ahead. With that said, we look at how to engage Gen Z more effectively in social content and how a three-funnel strategy can shift perceptions and accelerate brand effectiveness.?
There's romance too, with Burger King getting hot and heavy, an AI romcom and Bridgerton in Bowral. Plus, more fresh Hahn work with the legendary Luc Longley.
As always, we’d love to hear your thoughts, so please drop us a line at [email protected].
Enjoy!
Luke Brown
Chief Executive Officer
Why are Gen Zs Ignoring Your Influencer Content?
Dani Collins ?| ?Senior Strategist
A week in social content creation is a long time. And what worked two months ago is often dated and ineffective in the right-now currency of social work. Along with that, it seems the classic ‘Instagram influencer’ is generally having less of an influence over Aussie Gen Z social scrollers. In fact, according to one of Australia’s largest youth studies, Gen Z trust TikTok creators 40% more than Instagram lifestyle influencers.
So, why are creators having more influence?
Hahn - Half Court Half Pub
See how we delivered 261 entries (+433%), 43,000 website views, and a record 33.6% email open rate (+37%) for Hahn with a little help from Luc Longley and a 3 on 3 basketball tournament. Entrenching Hahn in street culture and giving it access to a new legion of younger fans.?
Great briefs lead to great work. Simples. So why the great brief drought out there?
(5 min read)
How fiddling with your funnel strategy could help your brand investment work harder.
(5 min read)
Burger King’s getting hot and heavy
Celebrating 70 years of burger love in Brazil.
Bridgerton hits Bowral
Netflix brings its super successful show to the streets.
40 is the new 70
Watch out Boomers, Millennials are moving to a golf course near you.
Next stop: even worse TV & film
AI has written a rom-com,?Next Stop Paris, and it’s as bad as you’d expect.