Reach Your Target Demographic for an Optimal Return on Investment!
When it comes to choosing an advertising platform, a number of luxury brands — for digital and print campaigns — focus primarily on the total cost of advertising. However, they do not necessarily consider the relevance and the quality of the specific audience the platform is targeting, or the scope of the actual distribution (for printed media in particular). The barrage of advertising offers that brands receive is a real obstacle to their careful evaluation.
CPM and the Platform Audience – Strategic Factors for a Successful Advertising Campaign
CPM is one of the only reliable comparison tools. In fact, to select the most relevant platform(s), comparing the total cost of advertising on different channels is not enough. Only the CPM (Cost Per Mille, or Cost Per Thousand) allows brands to evaluate the cost of advertising in as thorough a manner as possible.
For luxury brands, the more an audience matches the target demographic, the higher the return on investment (ROI). Having an audience composed exclusively of prospects is the best way for an advertisement to meet its objective at a low cost.
Therefore, it is fundamental to find the right platform on which to promote one’s product or service. CPM and the platform demographics are two key elements to consider when choosing an advertising channel.
Nearly 1 Million Potential Clients…
Concierge Maps knows its audience perfectly. The guide, which features exclusively luxury brands as advertisers, is customised and distributed at no cost for five-star hotels to give to their guests. In this regard, Concierge Maps caters to an audience of high net worth individuals (HNWI), whose purchasing power allows them to enjoy high-end products.
In 2017, more than 500,000 copies of the guide will circulate. Due to the high quantities of the guide published for more than 50 partner hotels in Geneva, Moscow, Milan, Paris, London and Saint Petersburg, Concierge Maps has a CPM of up to five times less than the standard cost of print. Each copy of the guide is viewed by two people on average, allowing luxury brands to reach nearly 1 million perfectly targeted customers. This demographic, and these potential buyers, will continue to increase with the launch of Concierge Maps in other major travel capitals.
More information on www.conciergemaps.media
