Reach for winning goals today
?? Summer is here, but the world of sports never stops. Welcome to the Data Talks Weekly Digest – your go-to source for handpicked content from the Data Talks Team, delivering the latest sports news, insights, and tips to help your sports organization gain more supporters, achieve superior sales, and generate real revenue.
This week, we bring you:??????
Winning Strategies
AIK Fotboll's Triumph with Data Talks
AIK Fotboll has revolutionised its operations through strategic collaboration with Data Talks, resulting in remarkable ticketing and merchandise sales growth. By leveraging the Data Talks Sports Customer Data Platform (CDP), AIK has significantly enhanced its understanding of fan behaviour, enabling targeted marketing campaigns and strategic decision-making.
In the first quarter of 2024, AIK saw a significant increase in ticket sales revenue and merchandise sales compared to the same period in 2023. Targeted marketing campaigns were a major factor, directly contributing to 12% of ticket and merchandise sales, with some games experiencing over 50% of their tickets sold through these efforts.
Data Talks' collaboration with AIK Fotboll exemplifies the power of innovative, data-driven approaches in enhancing fan engagement, increasing revenue, and achieving sustained growth in the sports industry.
Explore the full case study for further details on how AIK Fotboll leveraged the Data Talks Sports CDP to achieve these outstanding results.
New Podcast Episode
Club Brugge's Approach to Fan Behaviour and Innovation
In this episode, we feature Thomas Rypens , the Club Brugge direct-to-consumer director. Thomas leads the Customer Experience team and oversees all products and services for the club’s fans, including ticketing, merchandising and e-commerce, memberships, innovation, and digital strategy.
领英推荐
Thomas has a deep passion for innovation, and in today’s podcast, he shares practical knowledge on how Club Brugge ’s gold membership transformed fans’ behaviour, how to identify which innovations to focus on, and how other clubs can improve their approach to fans.
This episode is a must-listen, especially if you work in leadership in a fan-centric role within the sports industry.??????
LISTEN HERE
New Release
Introducing Our New Drag & Drop Email Builder!
We’re excited to introduce our new Drag & Drop Email Builder, designed to make email creation quicker and more intuitive than ever. This feature perfectly complements our existing Custom Email Builder, catering to a wide range of user needs.
With the Drag & Drop Email Builder, crafting simple and engaging email templates is a breeze. Easily move elements, insert hyperlinks, and adjust alignments. Whether you're reusing templates for quick updates or launching extensive marketing campaigns, our new builder simplifies your workflow.
Our commitment to enhancing our platform with features tailored to the sports and entertainment industry remains strong. We invite you to share your feedback with us to help shape the future of email marketing. Check out the blog post below for more details, and stay tuned for upcoming educational webinars designed to help you maximize the potential of this powerful tool. Happy emailing! ?? ?? ??
READ MORE HERE
Are you curious about anything else that we perhaps did not include in this weekly digest? Worry not. Just reach out and let us know by replying to this email or sending us a DM on any of our social media channels below.
Best regards, Sasa from Data Talks