Reach on social media is declining... Here's how to turn it around.

→ Watch a video summary of this newsletter?

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I came across this survey?by Neil Patel where they asked 11,093 marketers how they are spending their money in 2025.

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According to the survey, 58% of marketers plan to decrease their organic social budget, mainly because their reach has been consistently declining year after year, no matter what they try.

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The thing we see is that people try different types of posts, experiment with various lead magnets, and tweak their messaging. But here’s what they don’t try: overproducing.

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Production often stays the same—and that’s the problem. They need more.

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Of course, the idea of creating more content can feel stressful. Many marketers don’t know what to create or feel like they don’t have the means to do it. But with advanced tools available today, it’s easier then you think.

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Here’s what you can expect on each platform with a higher posting frequency:

• Facebook: 1-2 posts per day → 19% more engagement
• Instagram: 3-10 weekly posts → 48% growth in reach
• X (previously Twitter): 3-5 posts per day → 43% more impressions
• LinkedIn: One post per day → 2x engagement vs. weekly posts

→ Why posting once isn't enough: The rules of successful content distribution

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It’s time to adopt an overproductive mindset to breathe new life into your strategy.

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Here’s a quick challenge for you:

1. Take one of your best-performing articles.
2. Break it into 5 short, engaging videos. (Use Storykit AI to generate 5 unique videos at once.)
3. Post one video every day for a week.

Measure your results at the end of the week. We bet you’ll see a significant uptick in engagement and reach.

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The key? Consistency and repurposing your content strategically.

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Want to see how it’s done? We’ll share real-world examples and show you the exact steps in our upcoming webinar: Overperform on social media: The correlation between distribution and social media success.

Save your seat?and be part of the conversation that could redefine your social media success.

Mattison Hofstedt Content Manager at Storykit

P.S. Need help overperforming on social media and producing a ton of video? Reach out to us—we’re here to help