Reach New Customers With Just 3 Simple Strategies

As a business owner who is looking for new business opportunities, one of the most essential elements to guarantee a successful business journey is by attracting and reaching new customers every day. Sure, working your way towards this will eventually bring you attractive returns but if you are not following the right steps, it will do your business more harm than good.

This week, Trinity42 is here to bring you 3 easy to use strategies that will ultimately benefit your business if you are looking to gain fresh new customers. So, sit tight and read through the rest of this article as we uncover some new tips and tricks for your business's best pleasure!

Go In Search For Your Target Audience?

Before jumping the line, it’s important to know your business specifics. Take note of your business’s offerings and who would be interested to invest in your business. Once you have identified the ins and outs of your business, here's when you move on to the next stage: identifying your target audience.?

A target audience is a group of customers who are most likely to purchase or be interested in your business offerings. For example, if you are running a fashion boutique, make sure that your business goals are aligned with your target audience’s wants and needs. More often than not, the target audience has a set of expectations in mind before they make a purchase decision.?

These expectations may vary based on these 3 different categories:

Demographics: Age, Gender, Occupation, Education, Location among many others?

Interests: There may be inclined to share similar interests in products, topics or activities

Behaviours: They may have certain hobbies that are similar to others?

The Use Of Hashtags: Less Is More

For some, the use of hashtags may be seen as a pure waste of time because it may appear as if engagements do not see any rise after using them. WRONG! Hashtags are actually smart algorithms that provide inspiration and can get your business seen in the front row of a social media platform.?

Unlike Instagram which does not particularly anticipate the use of hashtags, other social platforms such as Twitter rely louder on the power of hashtags to get your postings highlighted out there. Still, although hashtags are important, be mindful not to excessively use them without understanding their gist and pointing to the subject of the day.?

Have a look at our posting below to understand why Instagram does not need hashtags.

Check out the full content on our Instagram!

I Have Identified My Target Audience And Used Hashtags. What’s Next?

Now that you have understood your business’s target audience and got the idea of how hashtags are used effectively, all you have to do now is rest easy and watch your customers grow on their own. Not just yet! We do not mean to break your bubble here but there is just one more strategy needed to effectively reach new customers for your blooming business.?

This comes in the form of Post Boosting. Boosting a post helps to increase the number of people who see your post on social platforms as well as increase the rate of engagement in tandem. Without boosting a post, you will only get Organic interactions from your followers. However, if you have allocated a budget to boost the particular post, it reaches people who go far beyond your usual follower list. See the difference there?

Trinity42 is offering specialised coaching for businesses on how they can boost a post to be seen first among prospective customers. Reach out to us at the end of this article to learn more about this offer.?

Besides Post Boosting, we also offer Google Ads boosting solutions that can help your business be seen further without being limited to just social media platforms. To learn more about how the different types of Google Ads Format available and how it can propel your business to new heights, check out our previous article here.?

Connect With Us At Trinity42!?

Trinity42 is a Full-Funnel Digital Solutions enabler, offering our clients' proven services, such as Digital Brand Consultation, Content Strategy, Creative Services, Web Development and Performance Marketing. Get your FREE Digital Audit Report, and our consultants will reach out to you with moving solutions for your business today.