Reach China’s seafood-hungry buyers via UCN’s WeChat platform

Chinese seafood consumption is set to boom in 2023, with its 1.4 billion population released from COVID lockdowns and getting back to spending on eating out.

You can reach the country's top seafood buyers via?Undercurrent News' WeChat platform, which now has close to 15,000 followers.

• Since founding the WeChat feed in 2018, we've built our audience into a who's who of top Chinese seafood companies, from shrimp giants like Zhanjiang Guolian Aquatic Products to large salmon processors like Chuner Group
• Even with seafood trade flows stalled in the pandemic, UCN continued to invest in growing our audience, bringing locked-down Chinese seafood business people global news. The latest level is 14,443 followers, with the audience growing at around 40-100 per week
• Now, with China re-opened, the appetite for global seafood is set to rocket. In February, consumer goods giant Unilever said it expects a post-COVID "consumption boom" in China
• According to Unilever, the Chinese have stockpiled $1.5 trillion to $2tr in "excess household savings" during the lockdowns, some of which will be spent on eating more seafood
• China has also risen to become UCN's fourth largest readership country, behind the US, Canada, and the UK. So, you can also combine a WeChat campaign with targeted advertising toward Chinese readers on the main UCN site

If you'd like to know more about our WeChat and China-audience-targeted advertising options,?get in touch?here.