?? The Re-release Strategy

Hey there, this is your?weekly report from the heart of the French-speaking entertainment business in 5 minutes or less.

?? This week's Big Story : Can re-releases inject some much-needed cash flow into the movie theater industry?

?? What's going on?

The re-release of James Cameron's?Avatar?ahead of the December-slated sequel has propelled the film to break global box office records,?surpassing $2.9B in total.?

The re-release is part of a strategy to drum up excitement around the upcoming sequel as the movie theater industry struggles to find ways to incentive the cinema-going experience.?

?? What does this mean?

The recent re-programming follows several high-profile recent re-releases, including?Jaws, and the extended version of?Spiderman: No Way Home, with the former propelling the 1976 film back into the global box office top 10.?Re-releases are a great way to inject some much needed cash-flow into the struggling movie theater industry, especially when accompanied with thoughtful post-production, which includes remastering and the employment of CGI and VFX expertise.

?? Why should you care?

While the successes of re-releases have been demonstrated, not all studios can afford to remaster and reignite passion around a release, especially if there is no sequel to follow.?However, even if a sequel isn't in sight, mounting a re-release could be just the thing that the industry needs in order to supplement the quiet months for the world's cinemas.?

>>?DISCOVER THE FULL STORY ?<<

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? This week's other top stories

• "We are in the middle of our growth phase. We've been able to maintain a certain balance as we develop throughout several market".?A one-on-one with Gaspard de Chavagnac , founder of the Asacha Media Group ??
• Everything you need to know about Adeline Darraux's Season 2 of Sophie Cross and Thomas Cailley's Le Règne Animal ??
• Universal Pictures International leads the charge for the world's distributors ??
• Co-production protocols & means of funding for?Franco-American projects ????

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?? In other news

• We are very delighted to announce that the?European Coproduction Forum will be back live in Brussels from April 5th to April 7th, 2023. As a Dispatch?premium reader ?your accreditation is taken care of. If you want to join us on this 3-days very special event, you can?register now .
• Join the team!?We are planning to extend our coverage of the industry and we need you to help us. If you want to join our amazing staff, we are looking for an English native-speaking content writer.?Apply here .

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