Re-Introducing Dana Pierson: A Leader With Vision, Heart, and Integrity

?? TDAV Highlights Dana Pierson: Business Outreach Manager ??

We’re excited to re-introduce Dana Pierson, Business Outreach Manager at TDAV, and a key driver behind our company’s growth and client success. Dana has been instrumental in shaping TDAV’s approach to business, client care, and outreach. As a co-owner of TDAV, she brings a unique perspective to the table, especially as a woman-owned and minority-owned business leader.

Meet Dana Pierson. Dana has always described herself as more of a “behind-the-scenes” leader, but make no mistake—her influence is felt across every corner of TDAV. She’s been married to her business buddy, and partner, Tom Pierson, for 28 years, and together they’ve built a company that not only thrives but also embodies the values of quality, integrity, and client-centered service.

Dana is passionate about being a support figure for both the TDAV and DCS teams. She’s the person who’s always ready to listen, gather information, and help find solutions, whether it’s for a colleague or a client. Her approach is simple: take care of the people first, and the success will follow.

Dana’s Vision and Core Values

A Vision for TDAV’s Future: Dana sees a future where TDAV continues to expand its reach, take on larger projects, and explore new markets beyond Texas. With the partnership between TDAV and DCS Global, Dana is excited about the vast possibilities ahead. Whether it's in cabling, AV solutions, or cutting-edge innovations like digital signage and outdoor TVs, she sees endless growth opportunities.

"The future is bright,"?Dana says, "and with DCS by our side, we can offer more to our clients than ever before. It’s an exciting time to be part of this team."

Core Values that Guide Dana and TDAV: For Dana, core values aren’t just words—they’re the guiding principles she lives by. She emphasizes three key pillars that define her leadership and our collective work ethic at TDAV:

1. Integrity: Doing the right thing, always. Dana believes that honesty and transparency in all dealings—whether with clients or within the team—build long-lasting trust.
2. Quality Work: Delivering the best results the first time, every time. Dana is committed to providing services and solutions that exceed client expectations, while also ensuring they’re delivered at a fair price.
3. Client-Centered Focus: Ensuring that our clients’ needs are at the heart of everything we do. Dana consistently reminds us that it’s our clients who fuel our success, and it’s our job to make sure they’re satisfied, supported, and heard.

Values We Embody as a Team

As we continue to grow as TDAV and strengthen our partnership with DCS Global, Dana’s values serve as the foundation for everything we do. We strive to embody the same principles that have made us successful and trusted by our clients:

• Collaboration: We’re in this together. Our greatest strength lies in working as a cohesive team, bringing our diverse expertise and skills to every challenge we face.
• Innovation: We continuously seek out new technologies and solutions to offer our clients the very best, whether through AV, digital signage, or comprehensive tech solutions.
• Accountability: We take pride in our work and are committed to delivering results that reflect our high standards, both for our clients and for ourselves.
• Communication: Keeping open lines of communication both within our teams and with our clients is essential. Dana has often stressed the importance of staying connected and making sure we’re all on the same page.

A Woman-Owned, Minority-Owned Business

As a Hispanic woman in a predominantly male-dominated tech industry, Dana is passionate about embracing opportunities for diversity and inclusion. She recognizes the challenges that come with being a woman in tech but believes that there is immense strength in empowering women and minorities to rise and support each other.

"Being a woman and minority-owned business opens doors to new contracts and opportunities, but it’s not just about ticking boxes. It’s about bringing unique perspectives and honest, quality service to the table," Dana says.

Her advocacy for women in technology is rooted in her own experiences. Dana emphasizes that her goal is to not only bid for contracts but to ensure that clients get the best possible solutions for their needs.

TDAV's Core Values and Strengths

Dana stands firm on TDAV's core values of integrity, quality, and client-centered service. These values have guided TDAV's growth and are embedded in everything they do.

"At TDAV, we believe in doing the job right the first time and being transparent with our clients. It’s about building long-term relationships and making sure we are providing honest service at a fair price," Dana explains.

The TDAV team prides itself on collaborating closely, working toward common goals, and always striving to exceed client expectations. For Dana, communication is key: "We have an incredible team, and when we communicate openly and stay connected, we can achieve amazing things together."

Dana's Own Values and Commitment to the Business

Dana is driven by the same values she brings to the business every day—integrity, optimism, and tenacity. Whether it’s working directly with clients or supporting the team, she is committed to helping TDAV succeed.

"I see myself as a resource for the team. My goal is to be someone they can rely on for support and answers. I love gathering information and helping find solutions, and that’s a big part of what drives me," Dana says.

Her approach to business is rooted in client care—making sure that each client’s needs are heard and met while delivering high-quality, honest work.

Partnership with DCS Global: Expanding Horizons

Looking ahead, Dana is excited about TDAV’s evolving partnership with DCS Global. This collaboration has expanded TDAV’s offerings, allowing the company to provide more comprehensive tech solutions, from AV services to digital signage and outdoor TVs.

"The partnership with DCS Global has opened up new possibilities for us. We can now offer more to our clients, whether it’s cabling, AV, or the latest innovations in digital signage. It’s an exciting time for TDAV," Dana shares.

The Year Ahead

Dana’s goals for TDAV include growing project-based work, expanding beyond Texas, and focusing on larger clients and projects. With the added expertise from DCS, she sees opportunities to continue scaling the business while maintaining the client-first approach that has been central to TDAV’s success.

"I’m really looking forward to seeing TDAV grow into larger markets, taking on bigger projects, and working with more diverse clients across the country. This is going to be a year of growth and new possibilities for us," says Dana.

Q&A with Dana Pierson

Here are some highlights from a recent Q&A with Dana:

Q: What do you see as your primary role at TDAV? Dana: "I see myself as a support system. I want to be someone people can come to with questions or when they need help. My role is about gathering information, providing solutions, and ensuring everyone has what they need to succeed."

Q: What excites you most about the TDAV-DCS partnership? Dana: "DCS brings so many new offerings to the table. From digital signage to outdoor TVs, we’re now able to offer complete solutions that cover everything our clients need. It’s an exciting time to be part of this partnership."

Q: What are your goals for TDAV in the next year? Dana: "I’d love to see us increase project-based work, especially in cabling and AV, and expand our reach beyond Texas. This is the year to grow and explore new opportunities."

Q: How do you balance the technical and service-oriented aspects of your work? Dana: "I focus on understanding our clients’ operations and how TDAV can help streamline their processes and make things easier for them through thoughtful technology solutions."

We’re proud to have Dana leading our efforts and shaping the future of TDAV. As we move forward, we’re excited to build on the values Dana brings to the company—integrity, quality, and collaboration—and look forward to the growth and success that lie ahead.

About TDAV

TDAV is a leading provider of structured cabling, AV solutions, managed IT services, and VoIP, helping businesses across a range of industries turn complex technology challenges into streamlined, productive systems. With a commitment to integrity, quality, and customer-centered service, TDAV offers end-to-end solutions that enhance operational efficiency and help clients stay ahead in an ever-evolving tech landscape. Our services range from low-voltage cabling to comprehensive cyber security, access control, AV integration, digital signage, and managed IT support, ensuring that each client gets the customized solutions they need to thrive.

About DCS Global

DCS Global is a premier AV and digital signage solutions provider, specializing in the design, deployment, and support of cutting-edge technology systems. With expertise spanning video conferencing, digital signage, AI solutions, and customized kiosk services, DCS Global empowers businesses to enhance their communication, collaboration, and customer engagement. As a trusted partner for AV and IT integrations, DCS Global works closely with clients to provide tailored solutions that meet their specific needs, delivering innovative and reliable services that push the boundaries of technology in business environments.

#WomenInTech #MinorityOwnedBusiness #BusinessLeadership #AVSolutions #ClientSuccess #Teamwork #DigitalSignage #TechInnovation #TDAV #DCSGlobal