Re-Imagining Your Tech Stack for 2022

If you are wondering what a web development stack is, it is a collection of the best frameworks for developing web applications. Corporate digital transformation has been pushed into full gear as a result of the pandemic and its complete rehaul of the working model.

To put it simply, it boils down to the survival of the fittest. If a company is capable of providing a high-quality, all-inclusive digital consumer experience, they will find themselves better equipped to take on the future.

Match the Consumer’s Increasing Demands

According to a study commissioned in the UK, “52% of consumers making purchases online said they would prefer dealing with a person directly. However, 40% of those surveyed claimed they were still struggling to reach a human to resolve an issue in the sales cycle.” (Hybrid CX in a post-pandemic world: where do we stand on the Human Touch?)

The solution for this would be B2B stacks that are somewhat similar to online app stores such as Play Store where a platform can be augmented to suit your particular business requirements and capabilities. And as the company scales, the technology should grow alongside it. A company’s tech stack should be easy-to-use, powerful, and bring sales, marketing and customer service under one smooth process.

Incorporate Seamless Digital Engagement

In order to provide a seamless digital experience to your customers, one must consider rethinking the customer’s journey. Even though the pandemic has dialed down and people are returning to normalcy, accessibility and convenience requirements will not return to how they once were.

All digital journeys no matter where they might technically start, begin at the website. Modern CRM must primarily focus on addressing the sudden increase in web traffic and how this is now the norm. Redefining CRM means giving priority to CMS as the customer experience stems from how helpful and easily navigable they find your website.

Having the proper landing page that can guide your customers on their journey of interactions with your brand and thus help accelerate your company to the forefront of using the proper technologies to ensure smooth operations.

Are you planning to upgrade your tech stack for the new era? If so, what new technologies are you looking to put in place? Let us know in the comments below.