5 ways to re-imagine for the new "Go" economy!

With experiences like Pokemon Go, Amazon Go, HBO Go and may more [Go]s spurting all around us, we are back to living in an era of mobility. 

Simply put, "Go" signifies mobile, smart, sentient, innovative, energetic, seamless, git 'er done experiences.

All this seems new because it is enabled by mobile technology, however if you rewind our lives a few hundred years, you will notice that we were always meant to be mobile!

(Check out the evolution of man below and tell me we were not forced to sit in one place to get work done..)

So why should you go with "Go"?

The path to Innovation lies in Mobility (behavior), not mobile devices (technology)

As consumers start buying experiences (not products), as experiences becomes the brand and as companies make experience innovation as the competitive differentiator with the new "Go" economy, we are finally seeing glimpses of digital technology reaching it's true potential.

Try this: Add "Go" to your Brand and watch it almost instantly transform itself into the digital world. Why does this 2 letter magic work? Because it almost instantly triggers the Think-Feel-Do cycle for consumers.

When Amazon used "Go" in their new experience, they meant providing a service that allows us to get our job done swiftly without get stuck with meaningless tasks that add no value to our lives, such as standing in queues and checking out.

When businesses leverage GO, they end meaningless tasks for consumers; providing time for more creative, meaningful work

Here are 5 early learnings from the new "Go" economy to help you innovate in your brand or business context -

1. When physical meets mobility, business growth is inevitable

2. Technology works best when it's invisible!

3. Make Design meet Business first, then Technology

4. Data-driven experiences trumps products

5. ROI of 'Go' lies in the extension of humans

Are you leveraging "Go" to drive your business?

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