Re: convenings
Andrew Garman
Professor, Health Systems Management; Director, RUSH Center for Health System Leadership at RUSH University
Many gray hairs ago in 2012, a series of unexpected events led to finding myself at a TED conference.
The specific program I attended, TEDActive , was a satellite to the main event, designed to offer a more immersive experience to a younger and hipper crowd. (The emcee's words, not mine.) In-person talks at our local venue in Palm Springs were interspersed with TED talks streamed in live from the main venue in Long Beach. A highlight for me was hearing from James Hansen, and first learning about the planetary boundaries.
In the evenings, we were bused to a series of fascinating places, offering new scenery for our ongoing conversations and reinforcing the sense that we were all on a journey together throughout the week.
It was the first conference I attended where I left feeling like a different person.
To this day, I continue to believe in the unparalleled power of in-person convenings. Time and again, I have seen these events rapidly spread new solutions to widespread problems, create lifelong relationships, put a human face on distant places, mark progress - or make visible its absence, and create the will to move whole industries in new directions. And in the years ahead, the need for all of that may rise further still.
But the convenings of today are not sustainable, let alone scalable.
The legacy model for many associations and conference planners still involves everyone descending on a single location. An analysis of one international conference concluded that 75% of its environmental footprint was caused not by the event itself, but by the international flights required by a little over a third of its attendees. Concerned participants - clinicians, in particular - are increasingly pushing back against the legacy model, publishing analyses of their environmental and health costs and urging a transition to virtual-only events .
Might a multi-site model offer the best of both worlds?
For me, the TEDActive conference hinted at the possibilities of multi-site models, in which multiple groups of live participants link together through live events. Beyond simply logging in to a virtual platform, local activities can be designed to recreate the shared experiences and community building associated with traveling to a distant location. In considering alternative approaches to emissions reductions, Stijn van Ewijk and Paul Hoekman illustrate the benefits this way:
According one particularly rigorous analysis , a multi-site convening with thoughtfully selected sites could reduce emissions and energy use by as much as two-thirds. Analyses of other conferences suggest that with just two additional hubs, emissions could be reduced between 58% and 80% - or more if combined with a shift to land transport. Hypothetically, such a model could also significantly strengthen ties and capacity within the local participants, in ways that a single-site model could not.
So I did have to qualify that last bit as hypothetical. To my knowledge, no one has analyzed the social impacts of these multi-site events - most likely because so few of them exist yet. Indeed, as of 2024, all four of the conferences referenced above still appear to be continuing with single-site models.
Why hasn't this approach taken off? I think there is tremendous inertia associated with the single-site model. In many associations, revenues tied to convenings are the largest source of revenue, which can make experimentation feel very risky. Also, many people who participate in these convenings really like the current model of flying to a desirable destination, often with travel support from their employers. Current virtual options offer little social interaction, compete with local demands, and offer few safeguards to ensure time for reflection. (And the people who opt out of both aren't asked to fill out the exit surveys.)
领英推荐
Decoupling convenings from emissions
In the coming year, I plan to explore the multi-site model with as many conveners as will entertain the question. Given the potential payoffs for both sustainability and community building, more experiments with these types of models are desperately needed.
If you are interested in pursuing more sustainable convenings, I have rounded up a few recommendations and resources that may help:
Recent items of interest
Upcoming events/deadlines
Have you been involved in a multi-site conference? If so, what did you think? Do you have other suggestions or experiences to share on creating sustainable convenings? I'd welcome your comments. Thanks for reading - and your help healing our future.
Andy Garman
Vice President HR @ White Cup | SHRM-CP
3 个月Thanks, Andy. Thought provoking and interesting. As always.
Global Leader in Digital Health Transformation, North America, EMEA, Asia-Pac, Latin America. Expertise in Business & Strategic Client Management, Executive & Cross-Cultural Team Leadership, Complex Program Management.
3 个月Super helpful insights, as always, Andrew!
MBBS (Hons), MS-HSM, FACS, MAMSE. Fulbright Scholar, Founding Program Director, General Surgery Residency, BayCare Health System. Surgical Oncologist. Passionate about leadership, medical education, finance.
3 个月Very thought provoking article Andy. Worth exploring.?
Chief of Staff to the CEO at Omni Ecosystems
3 个月Andy, thank you pushing us to think beyond our current models and how we can change and do our part to have sustainable convenings.
Environmental Sustainability is Preventative Medicine
3 个月Jinia Sarkar, MSc