Re-conquering Human Technology: The iPhone SE

With a few hours to go before Apple goes live on the “Let’s Loop You In” event marked for the morning of March 21, I am more or less intimidated to write about the much expected iPhone SE that is expected to be launched at the event.

I usually like to span the realms of strategy around technology and design and not going to endlessly harp about “Oh, what’s expected in the iPhone SE” because chances are, if you have reached this article, at the eleventh hour, you probably would be having a good idea about what to expect from Apple today. And if not, reality is not very far away. For starters, much of the hoopla around the expected specs – the A9/M9 chips, 4-inch screen and a similar form factor to the iPhone 5S is expected, coupled with a 12MP camera and Apple Pay and so on. Yeah, numerous reports also suggest that Apple will limit 3D touch to the “larger siblings” but for most users, the feature has failed to touch their lives. I mean, come to think of it, how many times have you actually sat down to press harder on the screen (while running the risk of dropping your phone) to activate a menu, that may or may not yet be offered in the app you’re running.

Read about the early notions in the full article on my blog.