Ray Foote: A Formula for Trust: Sincerity, Competence, and Character
First published: Apr 9, 2023 (3 minute read)
“I don’t know if I trust my CFO,” my client said.
“On what level?” I responded.
She looked at me, perplexed.
Did you know that there’s a formula for Trust? Often, we think of trust in binaries: either we trust someone or we don’t. However, the formula for trust is more nuanced than we might think.
Learning the components of trust can help us understand what parts are missing from a person or situation so that we can more clearly identify what’s causing our concern. If we can name it, we can address it.
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Frequently, when trust is in question, there’s a lack of one of the following three things: Sincerity, Competence, and Character Each of these components is an element of reliability. If someone means what they say, is good at what they do, and shows up to meet commitments, their reliability and self-accountability are the stuff from which trust is borne.
Let’s look at these more closely:
When all of these factors are in place, we know we can rely on someone to show up and deliver.
Building our understanding of the three components of trust allows us to develop a toolkit that supports us in approaching, working with, or confronting folks when we recognize they don't have our full confidence. When we are able to consider each ingredient and make an assessment as to what is really impacting our ability to trust, we can better identify what needs to shift in order for trust to be built. For example: “They have x, and not y, and I’d like to see more z.”
Think of a time in which you didn’t trust someone on your team or in your life.