Small Business Edge Newsletter

1) Developing an Entrepreneurial Mindset

2) 10 Strategies to Attract New Customers To Your Business

3) Podcast

Hello Friends and Fellow Business Owners,

My word for this week is Mindset.

In our Bricks or Sticks Community for business owners, we often discuss three types of business owner mindsets: Reactive, Proactive, and Predictive. People with predictive mindsets were born that way. They can see well into the future and know how they plan to get there. People with predictive mindsets usually don’t need communities like Bricks or Sticks. The rest of us must live and work with our proactive and reactive mindsets.

The key to success is learning to make a proactive mindset our default selection—being proactive means anticipating challenges, planning ahead, and not handing over our time and daily agenda to someone else to control. Those are the actions of someone with a reactive mindset.

A reactive person wakes up in the morning, ready to seize the day, and then looks at their phone before their feet hit the floor. That is usually when they forget their agenda and start responding to an unhappy employee, a complaining customer, or a supplier who keeps losing their orders. The reactive mind keeps putting out the same fire, time and again, without ever taking the proactive step of determining the root cause of that fire—and THAT is the biggest difference between success and failure.

Having a proactive mindset allows people to control their circumstances rather than be controlled by them. They know new work problems will pop up almost every day. However, they will not allow the same issues to reappear without dealing with them effectively. They will also prioritize the problems confronting their agenda for the day. Sometimes, they must react immediately; other times, they may delegate the issue to someone on their team or respond later in the day after finishing the urgent and essential work on their Task List. While being reactive is sometimes necessary—especially in emergencies—living in a constant state of reaction can lead to missed opportunities and burnout.

Practice using a proactive mindset today. Don’t let other people and their issues control your time and push your mindset into a prolonged reactive state.

Seize Today!

Cheers,

Brian

1) Developing an Entrepreneurial Mindset????

What is an entrepreneurial mindset? HubSpot defines it as “A frame of mind, beliefs, and behaviors that drive entrepreneurial success. Most entrepreneurs exhibit positive tendencies from this mindset that help them overcome challenges, become more decisive, and take charge of their businesses.”

Some characteristics of an entrepreneurial mindset include self-drive, flexibility, creativity, authenticity, and tenacity.

The article also focuses on the difference between the mindset of entrepreneurs and employees.

Learn more about how you can develop an entrepreneurial mindset .????

More about mindset

• 20 Ways to Think Like an Entrepreneur
• How You Can Develop An Entrepreneurial Mindset: The 11 Critical Attributes
• 3 Traits of an Entrepreneurial Mindset

2) 10 Strategies to Attract New Customers To Your Business

One of the biggest challenges for small businesses today is increasing their customer base. If that’s one of your struggles, this article offers 10 tips to help you attract more customers.

Obviously, you need to give your customers what they want. We know most consumers are still looking for deals before making a purchase. Consider offering introductory discounts or free gift wrapping to entice new customers to buy.

Another tip focuses on taking advantage of online ratings and review sites. Most consumers check these sites before walking into your store or restaurant or doing business with you. You can link to the positive views on your website. Be sure to let customers know about the sites you’re listed on.

Read more about the best ways to attract new customers .

3) Podcast

Click?HERE ?to listen to the podcast