Rathling's Ramblings: Edition 24

In this edition:

• What’s been happening at Pipeline 44?
• What's been happening with Sam?
• Social Selling Suite approaching 500 members!
• Social Selling Secrets, FREE LinkedIn? Lead Gen Workshop this Wed.
• 6 Ways to win business from your existing connections
• Grab our Complete Social Selling Guide (FREE 37-page PDF)
• How to build and monetise a personal brand in 2024?
• Top posts you may have missed
• Final thoughts...

What’s been happening at Pipeline 44?

These last few months have been crazy busy!

We've been working with Mastercard, Wilshee's Waste Management, Prophix, and CRS Group on social selling programmes to help their sales and marketing teams generate more business from LinkedIn? and Sales Navigator.

We've been putting the final touches together and filming the last few videos of brand new LinkedIn? Fundamentals, and Sales Navigator? online courses.

The Pipeline 44 team hosted another live workshop, this time in Birmingham, I wasn't able to make it to this one, but I can't wait to be there at the next!

We have almost reached another big milestone with close to 500 members benefiting from our new product, the Social Selling Suite (more on that in a bit!).

As always I love to cram in as much value as possible to my newsletter so now onto the full content of this edition, which I hope you will agree is packed full of tips, advice and nuggets you can take away, use and implement in your social selling activities.

What’s been happening with Sam?

I am currently in active preventative chemotherapy treatment following successful surgery at the end of last year. I am now more than 50% of the way through my treatment plan. The worst is over, and although I still have a couple of months more to get through, I am getting stronger both physically and mentally as the weeks go by.

I braved the shave in March, and my kids supported me and did the same. I couldn't be prouder of my girls, Maya and Liliana. They feature in the header image of this newsletter. We raised a lot of money in doing so and both the girls received recognition in school for their support, bravery and efforts.

In case you were wondering, I am still working, I am still delivering training on my good days, and I am still supporting our clients. Despite my health challenges, I continue to smile, stay positive, educate and raise awareness. I am working closely with Cancer Research UK (CRUK) to raise vital funds and am hugely appreciative of everyone who has donated towards my ￡100,000 target.

I plan to run 'Race for Life' in June with an army of friends and family and look forward to ringing the bell and being back to 100% capacity in the summer.

Keep reading this newsletter for a couple of posts that talk about my journey and hopefully will inspire you to live for every moment and appreciate all the good you have in your life.

If you want the full documentary, head over to TikTok where I am sharing my story in videos every week.

Social Selling Suite Approaching 500 members!

The Social Selling Suite is ramping up! Officially launched 2 months ago, I've had lots of people asking me what it is and how they can get started.

Five main elements make up the Suite:

1. Online Learning: Access to hundreds of training videos on LinkedIn?; Digital Marketing; Social Selling and making money online. Roadmaps and the exact process you need to get your business generating sales.
2. Group Mentoring: Live sessions every week with members from across our community, with social selling experts to answer your questions.
3. Technology: The technology and tools you need to run your sales and marketing process, lead magnets, CRM, landing pages, email marketing and more.
4. Community: With almost 500 members we have a buzzing community of micro and small businesses, who are on their social selling journey together. Meet like-minded entrepreneurs and network in our Circle community. Get all your questions answered, take part in challenges and more.
5. Accountability & Support: Accountability on doing the work that it takes and support from a team of social selling experts. (NOTE: Only available in the Pro version).

Our mission is simple: To challenge bad advice and ineffective action with evidence-based method and technology that drives sustainable growth.

The Social Selling Suite is designed to give you everything you need to elevate your social selling activity and drive results.

If you want to know more and how you can get started from just ￡50 a month, you can sign up here, drop me a message or book a call: Book a call with Sam.

Social Selling Secrets FREE Workshop - 10th April

It's FREE and always maxes out! We only have 200 spots available for this one, so please act quickly to avoid disappointment.

We are hosting this social selling lead gen workshop this Wednesday 10th April, at 12 noon UK time.

It's brand new, and has been built out of the many questions we have received not just about how to use LinkedIn?, but how to generate clients from it.

People waste hours on social media, we don't. We are efficient, we understand what works, and will be sharing the exact process inside of this workshop.

The insights shared have been collated from hundreds of hours of testing and analysis. You should attend if:

• You are on LinkedIn? but have seen a dip in impressions and now don't know what to do.
• You create content but it doesn't generate any enquries.
• You don't have a system or process in place that produces consistent leads week on week.
• You see yourself as a specialist in what you do but feel unheard.
• You know direct messaging plays a part but don't know why people aren't responding to you.
• You see the power of LinkedIn? and other social media platforms but feel frustrated at the lack of results.
• You want reassurance on the right things to be doing.
• You want a step-by-step roadmap to follow.

See you there! PS: Don't forget to register on the Zoom link (click here).

How to win Business from Existing Connections

As I fast approach 30,000 connections, I thought I would share a session I recorded last year which is still relevant today, which includes 6 ways to generate business from your existing network.

So often, people are looking for sales and revenue from new connections and outreach and often forget that their next best customer could be sitting under their nose in their existing 1st degree connections. Enjoy!

Whilst you are there, if you like my YouTube content, drop a subscribe and look around to see what other videos take your fancy!

Complete Guide to Social Selling Download FREE!

We've been generating business from social selling for years. The methodologies we apply work. In fact, they have helped our clients generate over ￡168m in new business.

This 'Complete Guide to Social Selling' is 37 pages of golden nuggets, tips, and advice to help you level up your social selling activity in 2024.

Download your free copy of the 'Complete Guide to Social Selling' here:

https://socialselling.co.uk/completeguidetosocialselling

How to Build & Monetise Your Personal Brand

Last month we ran a workshop all about how to build and monetise your personal brand in 2024. In case you missed it, here is the replay:

Top Posts You May Have Missed

I like to round up posts that you may have missed. In case you haven't rung the bell on my profile, that pesky algorithm may not be showing you everything I am putting out onto the newsfeed.

What are the habits of the most effective Social Sellers?

How has my outlook on life changed since diagnosis?

Help me raise ￡100k for Cancer Research UK

And Finally...

A quick note from me to say thanks so much for being a loyal subscriber (I'm at almost 9,000 now!). My goal is to continue to provide as much value as possible in these newsletters to help people in their social selling journey.

Comment below if there is a topic you would like me to cover, or if you have any questions about the topics I have covered in this edition.

A quick request, please repost if you found it useful.

Many thanks

Sam

About the Author

Sam Rathling is the Co-Founder and Chief Revenue Officer of the Social Selling Suite and Pipeline 44 Group. Sam is best known for her ability to transform the sales pipeline of her clients. An early adopter of LinkedIn?, she has over 19 years of platform knowledge and has been sharing this knowledge, through speaking and training since 2010.

In 2021 Yahoo! Finance named her as a Top 10 Global LinkedIn? Expert to follow and she is recognised as a leading independent trainer for Corporate and Multi-national clients, one of only a handful of LinkedIn experts truly specialised in Sales Navigator? training.

Sam is the best-selling Author of 'Linked Inbound'?which has received over 250 Amazon five-star reviews, and 'Linked Outbound'. Her podcast "Social Selling with Sam"?sits in the top 5% globally of most downloaded podcasts and is one of the most listened to social selling podcasts in the world. With over 300 recommendations on LinkedIn?, she is a trusted authority, a real expert in her field.

An award-winning business owner, a busy single Mum with 3 amazing children, between the ages of 11-17 years old, Sam is mentored by some of the most successful business people in the UK, and when not working, loves to spend time in her home from home, the Algarve in Portugal.

Connect with Sam on LinkedIn, if you aren't already!

If you need help with your Social Selling strategy, want to learn more about the Social Selling Suite or want Sam to work directly with you and/or your team, the first step is to book a strategy call, which you can do here.