Rather than Technology, Human Experience Drives the Digital Transformation

The most obvious impact of the ongoing COVID-19 pandemic, according to a recent piece in The Economist, will be “the flood of data-enabled services into increasingly more facets of life.”

In the very near future, digital transformation is anticipated to become more significant for businesses.

Risk associated with the digital transition emerged as senior executives' top worry in a 2019 survey. However, more than 65% of their efforts in support of this motion fell short of their objectives.

Over $800 billion of the staggering $1.2 trillion spent on new enterprises in 2019 was sadly lost.

In essence, despite the potential for growth and efficiency improvements, digital transformation teams fail because employees lack the attitude to make a move. It is incredibly difficult to fully alter when organizational practices are faulty.

The defects would also be accentuated by digitization, making them seem much more pronounced.

How Does Digital Transformation Work?

It makes sense to become a little overzealous while implementing, specifying, and counting a new system into an organization.

One of the most important processes nowadays is digital transition, which ensures that firms are both profitable and relevant in this cutthroat industry.

The procedure includes streamlining operations and incorporating cutting-edge technologies and services into current corporate procedures. The goal is to enhance and increase the value of the finished product.

This entails using many novel ways, adding new tools and applications, storing data, and capturing information.

Consider that we are talking about transformation, which entails finding creative methods to collaborate with the current team.

Anyone would be eager to invest in a fresh set of digital suites with the most up-to-date equipment, but who would manage it? Making sure that the talent, or individuals, in the organization are ready to adapt is crucial in this situation.

Change management is essential for transformational success, and people alone can bring it about.

Making Your Team Participate

A change is never easy. You must make sure that everyone, not just the leadership team, is on board if you want to make significant changes in your firm.

Including your team in a process can lead to greater results, even while you cannot let the team make important decisions for the organization.

Only around 44% of frontline staff support large transformational changes, according to a McKinsey research, compared to about 85% of CEOs. The main challenge to implementing an effective strategy is undoubtedly connecting the dots.

To do this, there are numerous options:

1. Consider the team's comments on the modifications you made.

2. Ensure that your team is informed of the implementation plan.

3. Use internal marketing to motivate the team and persuade even the most skeptical team member to adopt new technology.

An organization may benefit from changing to a digital environment, but only if every team member supports the move. Make sure your digital transformation staff is proactive and aware of the advantages of implementing new technologies.

Spend Money and Develop Your Team

There would be challenges with going digital. It's possible that some team members are less technologically competent than others. You can't, however, abandon them.

They need extensive training to assist them become accustomed to the most recent tools and technologies in order to reach that level.

Keep in mind that everyone learns differently and at varying rates. For instance, although some team members may get the concept after just one demo, others could need several days of instruction to fully grasp the new technology.

Give people the freedom to pick how they want to learn by experimenting with a variety of training tools, such as online classes and interactive learning.

Especially for team members who lack a natural aptitude for technology, learning how to use new technologies for better results may take some time. A surefire method to benefit from this transformation is by making an investment in training.

Despite the Digital Transformation Framework, Not Everything Changes

The goal of the framework for digital transformation is not to make all the changes at once.

Getting carried away is simple when you first begin to transform the company. To adopt new technology, you must, however, be knowledgeable about them.

When deciding on the optimal approach, you may want to take into account which one staff member would find simpler to adopt.

Nothing that sparkles is better. To streamline the work process and make life easier for your team members, you should only consider digitally transforming your business procedures. Avoid complicating it, then.

Consult front-line personnel if you have any questions about the modifications.

If you're trying to choose between Google Meet, Microsoft Teams, Zoom, and Slack for a new online communication tool, for instance, ask your team members for their advice.

Expand Your Perspective

When it comes to a significant transition, do not have a narrow perspective. The goal of digital transformation is to improve and simplify life.

In order to increase productivity and lighten staff burdens, a successful transformation strategy involves implementing new innovations into the company.

If correctly implemented, such a digital revolution can result in better working procedures, a rise in client value, and less work for the team. Something is wrong if your digital move doesn't fulfill all the requirements.

Change Must Start At The Top Level

It makes sense to think of grassroots change. But, in practice, change is more likely to occur if it is spearheaded from the top.

Again, that does not imply an authoritarian or hierarchical structure or a fear-inspiring culture. Simply put, it alludes to transformative and transactional leadership.

When it comes to digital change, the key lesson is that it is impossible to make significant organizational changes or simply upgrades unless you first identify and nurture the best leaders.

It is abundantly evident that a company's leadership, whether it be good or terrible, has an impact on every area of the business. The CEO or other top leader of an organization is the single biggest element that affects how successfully a transformation of that organization will go.

Naturally, just like other resources, real technology, industry, culture, context, legacy, and people are important.

The ideals, perspective, honesty, and competence of senior-most leaders stand out as the key differentiators, but these aspects are somewhat too similar across rivals. It goes without saying that talent cannot be duplicated, unlike everything else in a company.

Therefore, invest in the best talent for more impact, as this is where you will receive the most benefit.

Over To You

The whole point of technology is about accomplishing much more with less, but this arrangement works best when combined with the best human abilities. A greater number of employment has been generated as a result of technological disruption, which has caused automation to replace obsolete jobs.

Innovation is often known as creative destruction for this very reason. People are necessary for all innovative creative aspects.

Therefore, it is possible to enhance both humans and technology at the same time by using human adaptability to re-skill and upskill the workforce.

Even the most brilliant innovations would be useless if we lacked the skilled labor force to put them into practice. Similarly, the most inspiring minds of humans would be of the least use if they were disconnected from technology.

The main takeaway is that when decision-makers want to make an investment in new technology, they should think about making an investment in the people who will utilize the technology.

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About the Author: Jayrald is a Freelance Content Writer, Content Marketing Specialist, and Blogger For Hire. He writes blog posts and articles on topics related to B2B, tech (SaaS, fintech, Web3), and lifestyle.

Looking for a freelance content writer? You can send him an email at [email protected] or leave a message on his LinkedIn page.