Rat Beats Human
Image: gugacurado on Pixabay

Rat Beats Human

Once upon a time, there was an experiment.

In this experiment rats could press either Bar X or Bar Y. If the rat pressed the right bar, it would receive a pellet of food; if it pressed the wrong bar, nothing. (Why do experimental rats get “pellets” of food? Why not morsels, nibbles, tidbits, or treats? Poor rats.) The bars were calibrated in a random sequence such that 60% of the time Bar X would dispense the delight and 40% of the time Bar Y would serve the snack.

A similar experiment, also with a 60/40 random sequence, was run with humans. It is not known whether the humans received pellets of food or some other form of reinforcement.

The rats quickly figured out that the best strategy was to press Bar X every time. Mathematically, that’s the best possible strategy, and they got a 60% success rate, the best possible outcome.

The humans tried to outsmart the system, to find patterns in the random sequence, to predict the next move. They switched cleverly between Bar X and Bar Y, and they succeeded less than 60% of the time.

No one — well, no human — says a rat is smarter than a human. Yet, competitively, rat beats human. Why? How?

Because I believe I am not a rat, it is difficult for me to understand their decision-making process. I am also not all other humans.[1] So, based on conjecture:

Pride and ego. Rat: None discernible. Human: Pride and ego never rest.

Practicality. Rat: Accepts simple utilitarian solution. Human: Tries to figure it out even if there’s nothing to figure.

Driven by evidence. Rat: Dispassionately gathers and analyzes intelligence. Human: Seeks patterns, rejects the very idea of randomness.

Interpretation of luck. Rat: I was lucky. Human: I was smart.

Now, there’s a quirk here. We humans are willing to compare ourselves to other humans. We are not willing to compare ourselves to rats. (Or even to computers, but that’s another story.) I compare my pellet-record to yours and you compare yours to mine. You got 57.3% and I got 57.1%; I want to know what you did that I didn’t do. (Note that I may think you got lucky, but you won’t.) I’ll do my best to adopt your best practices. You’ll go into consulting and sell them to me in a proprietary framework called “Hungry? Pellet-Acquisition Optimization in Today’s Unpredictable Global Economy”.

Humans compete not only over pellets but also over planets. A long time ago astronomers strove mightily to devise an accurate model of the geocentric heavens; that is, to write equations that would correctly predict the movement of the planets in a cosmos with Earth at its center. Their models grew more and more complex, and even so failed to fit the data. Then along came a smart human named Nicolaus Copernicus who published a heliocentric model with planets, including Earth, circling the sun. Despite not being a rat Copernicus possessed the enviable rat-skill of preferring data to ego. (Did we have a similar showdown when John Bogle, founder of the Vanguard Group and creator of its index funds, went up against stock-pickers? Just asking.)

Unless it’s a really, really special individual, a rat knows nothing about randomness, probabilities, and expected values. The rat is doing something different. It learns from its experience. It is satisfied with its simple solution. And it will learn something new if its solution stops working.

Rats have a competitive advantage over humans in dealing with randomness. But you too can channel your inner rat! Copernicus did. John Bogle did. I’ll wager that people who come up with the innovative, disruptive strategies we prize so much — “it’s so obvious, why didn’t I think of it?” (sound of forehead being smacked) — are doing it too.

The rat isn’t doing anything a human can’t. The rat is doing something most humans won’t. To compete effectively against humans, sometimes it pays to think like a rat.

“Clear? Huh! Why a four-year-old child could understand this report. Find me a four-year-old child. I can’t make head or tail out of it.” — Groucho Marx as Rufus T. Firefly in Duck Soup

(Updated from May 2022)

[1] Brian, addressing large crowd: "You're all individuals!" Lone voice in crowd: "I'm not." From "Monty Python's Life of Brian".

Seth Oyer

Accomplished Senior Marketing Manager and award-winning Trainer with a background in public relations, corporate strategy and operations

1 年

Always love your posts, even when they don't include my beloved Monty Python references

回复
Amir El

CEO | Webintelligency + Lilium | Webintelligency - ESG Research Services | Lilium - Built to Specs strategic software systems

1 年

Dear Mark, I liked it so much. To begin with, I liked the Rat example, it is refreshing. Then, it made me think that this short story indeed describes a gap in managers' thinking patterns, and that is because we, as managers, would like to be individuals, innovative and creative to satisfy our hunger and our surroundings' for recognition, prizes, ego, etc. But the fact is, and I know it since I teach program management courses given to various managers from various industries, that the best way to deal with a mission, a project, must start with "best practice"' but hey, why should I do what many many did before me? Because they did it with success, and over time, it became best practice. The same goes for benchmarking, managers tend to dismiss this wonderful tool. I am not against maverick managers and individualism, but there are "free gifts" in the form of "best practice" just waiting for us.

Nick Goss

Fractional CTO & Chief Product Officer - Helping SaaS Leaders keep high-value accounts and turn Technology into Service | Service Overhaul - £8,499 | Cut Churn Workshop £1.5k

1 年

“Pellet-Acquisition Optimization in Today’s Unpredictable Global Economy” Sad but true ??

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Lu-Fong C.

Strategy | Market Intelligence | Electrification | MIT, Stanford alum | ex Applied Materials, Uber, McKinsey, Navy

1 年

Animals can satisfice more quickly than humans can optimize. Even frogs jump out of slow-boiling water far more frequently than human metaphor-writers would have us believe. [thank you for this Ratatouille-esque case study!]

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