The rapid growth of the keto market due to Covid-19

The COVID-19 pandemic resulted in an increased focus on health and well-being, becoming a significant market driver for the keto diet. With more than 25.4 million searches, "keto" was the most Googled food-related term worldwide in 2020. According to Grand View Research, the market size for the ketogenic diet was estimated at $10.1 billion. The market is expected to reach a value of $15.6 billion by 2027, with the industry continuing to grow annually at a CAGR of 5.3%.

?Key Drivers

The key drivers of the growing keto market include:

• The evolving lifestyle geared toward general wellness and fitness.
• Rising global awareness towards the keto diet.
• Popular culture promoting the keto diet (e.g., on social media).
• (Marketed) health benefits to address obesity and weight management.
• The emergency of new keto-focused health and wellness brands.

?There has never been a better time for health, wellness, supplements, and food/meal-service brands to branch out into products related to the keto diet.

Product categories

The main products categories within the keto market include:?

• Keto-ready meals, snacks, and meal kits
• ?Keto-friendly soft drinks and beverages?
• Sauces and condiments
• Sweeteners and coffee creamers
• Ice creams and other desserts
• Supplements targeting keto dieters
• Ketosis testing products like urine tests and blood meters.

Global market

Due to the general public's purchasing power, growing health conditions, and increased fitness consciousness, the US and Canada possess the largest market share (i.e., 44%) in the worldwide keto sector. Europe and the United Kingdom hold the second-largest market share in the global keto market. The demand for a healthy lifestyle has quickly changed, making Asia Pacific the third-largest and fastest-growing market. It is estimated that with increasing global awareness, Europe is fast catching up with the trends in the US market and will be one of the key market players in the coming years.

Keto has overtaken previously popular diets such as the Atkins Diet, Paleo Diet, and intermittent fasting.

?

About the Keto Diet:

The ketogenic diet, also referred to as keto, is a high-fat, low-carb diet that was first developed to treat epilepsy. When the body consumes fewer carbohydrates, it enters the metabolic state of ketosis, which significantly increases its ability to burn fat. Due to its potential for weight loss and advantages for several medical diseases, such as cancer, heart disease, epilepsy, and Parkinson's disease, keto has been gaining popularity. For people who have been diagnosed with type 2 diabetes, it is also quite effective. The long-term efficacy and safety of the ketogenic diet still require further research and long-term studies.

Sources:

1. Market Research Future, "Ketogenic Diet Market Research Report ", Nov. 2022.
2. Grandview Research, "Ketogenic Diet Market Size, Share & Trends Report," GVR-4-68039-149-7.
3. Diagnox Health, "Ketonox Ketone Urine Test Strips ," Accessed Nov. 30, 2022.