Ranking in the Constantly Moving World of Search and Modern SEO

There are days when I feel like search engine optimization is moving faster than I can digest and I’ll never be able to stay up with modern SEO techniques and the constant changes brought forth by Google. We’ve experienced so many shifts in search that I know I’m not alone and many people feel overwhelmed as website owners and marketers.

I’ve been working in internet marketing for over fifteen years. When I started with SEO it was common practice for webmasters to hide keywords in white text on white backgrounds, create link networks, and buy tons of bad inbound links to inflate their Google Page Rank. Back then those crazy SEO tactics actually worked or they were effective at driving short-term success. Oh those were the days.

Those days of cowboy SEO have come and gone and search became a different place in 2017. The search engines and their algorithms are much more sophisticated, more complicated, and excelling in SEO takes a lot more skill-set than it did a decade ago.

This shift has caused a lot of frustration, confusion, and avoidance of SEO. While I still love SEO and can’t imagine running a business without it, I do know many website owners and marketers who would prefer to put their time and money towards PPC ads and boosting Facebook posts.