Rani Beauty Parlor or A Fancy Brand Beauty Parlor....Everything Else But Wisdom & Common Sense In Business....!?

Many will wonder why I have titled today's newsletter, Rani Beauty Parlor. Sometime in the past, I have lived where there was such a parlor. It used to be in a part of the city which wasn't very developed and the clientele were those that wouldn't enter the high class parlors that we see in our cities today.

They were functional units without any fancy ambience of equipment but used to deliver a good range of services albeit without any association with any brand. The rates were attractive, the staff attentive and experienced to deliver good results with a quick turnaround.

The focus was on simple hygiene, speedy delivery due to high competency of staff so that the parlor could serve a good volume of clients in a day and make a good profit.

Today's newer fancy parlors carry larger overheads, a much better ambience, fancy real estate address, well outfitted staff with better equipment and larger selection of services priced much higher and yet most aren't able to make real profits because of heavy overheads due to incurred costs - both internal and external.

So the first model is the efficient, low cost & capital bootstrapped model that puts the focus on talent and experience to deliver its services. This model also creates customer pull due to a good location and then via word to mouth.

The second expensive, modern branded model depends upon customer pull via its advertising outreach and fancy retail space along with the ambience and the branding it may be carrying amongst other factors. This model is usually driven by capital rather than only talent.

Someone once asked me which one would be more successful, expecting me to answer in favor of one or the other. Business is not so simple and many more factors contribute to it's success than those that are mentioned above.

Both Businesses are different models and may be Successful in different locations and marketplaces due to various reasons, many of which are not listed in this newsletter and the reasons need to be known in order to provide direction for growth.

The same analogy applies to Startups. There is no cut and dry formulae for success in a business. Super Successful Businesses adapt and grow, get tweaked and the process continues forever.

Learn. Tweak. Adapt. Grow and Back To Learn. The process is akin to a snake eating its own tail. It is circular in motion. The process of growth is dynamic and not static. There could be a strategic pause by a business but moving too early or too late would be detrimental to its existence or growth.

Therefore two similar businesses may have different needs and approaches if they need to become successful and it takes experience to decipher the path and the time for action.

There are many business coaches out there pitching a 'solution for success' to a business but in my opinion there is no one true method of reaching potential.

However, I'm trying to make a point here. Rani Beauty Parlor model in the context of this article doesn't require large capital and therefore is unpopular TODAY compared to a Brand that requires capital. Flamboyance is the name of the game now. It is partly because a Brand can be franchised, valued and sold to a bunch of investors that may never even have visited that place or experienced their service. Similarly there are smaller businesses out there that struggle to grow and are being forced out of business by the giants or being bought out.

Is Valuation the Only New Goal or Is Profit still Holy?

The only true method is discovered through common sense, wisdom and logic. If these attributes are absent from a business, it might as well have failure stamped on it right from the beginning.

I can quote a 100 cases where we as a consulting firm (Red Mammoth Ventures LLP) have seen foolish, short sighted decisions by the management effect the health of the company leaving it open to disaster in one form or the other.

Logic & Wisdom are Key To Growth and Success. There are plenty of options that are available in support to growth. There is support to protect ourselves as a business, as it's owners and as the shareholders of the business.

Those options include methods of Training in Management, Raising Capital, De-Risking The Business, Simple Operational Wisdom, Technology Usage, Process Implementation via Training and Much More. Simple Stuff that offers you a great yield in respect to saving you money, time and most important your business.

There is so much that you can really do for your business to survive and grow but usually we find that the entrepreneur only does so little because he/she has not realized the true potential of their business or of themselves.

Sometimes opportunities come later than they should especially when the entrepreneur is new to capital raising and leveraging their business and I am not talking about cash flow leverage but leveraging on strengths of the business.

An Example...

One expert in the Beauty Business and Beauty Consulting Business is a 35 years plus experienced veteran who consults for Beauty Products that are revolutionary and has made in-roads to Retail Giants and is now in the process of Raising Capital for her company to begin importing products and marketing them. Her contribution is about great products with a large market-size, marketing tie-ups for retail sale in India and her experience in the business. Soon the products could be manufactured in India with International Know-How.

The above company with a track record of expansion, having completed over a year has imported products, buy n sell agreements in place, marketing arrangements in position along with team and all legal compliances is a perfect combination of expertise and talent that should have got funding with due valuation long ago but finds it tough to do so due to a investor mindset that seeks to conform to existing models rather than look at talent, aptitude, delivery and the ability to drive profits. We at Red Mammoth are now pushing to get them funds, the company online presence is at www.arguscmpo.com which is a brilliantly managed startup with marketing exclusivity (India & Other Nearby Country's) for well known American and Other Beauty Products.

Startups Need To Collaborate....

There are brilliant consultants available for collaboration including us at Red Mammoth Ventures LLP :) which is my firm that supports 360 Degree Company Setup, ISO, Licencing, Mentoring, Accounting, Business De-Risking, Insurance and Other Services including Raising Capital, Project Management & Business Consulting. Pardon, my not being modest here but we are bloody great in our work. :)

Another consultant that supports startup ventures is Right2Rise which is led by Ms. Raina Khatri, TedX Speaker, Entrepreneur & Coach. A brilliant lady that shows you how to take your business to the next level via training and consultation.

In a gist, reach out to the right experts who can support your business without carrying ongoing overheads unless there is regular use of the talent. Find the best, negotiate good terms that bring you yield and get going towards success.

There is plenty of great talent out there in India with experience, knowledge and capability of delivery. Reach Out.

Say It Out Loud. Comment - I am ARE...! (Always Ready to Excel!)

What do you say?

Share the article, if you find it valuable. Comment, Like & Follow Me If You Found This Article Valuable. Reach out and follow me on linkedin.com if you feel that you have learned from this content. I am also available on instagram @rajsukheja and youtube @ecatalyst with videos with original content on business. I can be reached at email raj@businessinitiativegroup.com

Raj Sukheja is the CXO of Red Mammoth Ventures LLP., Mumbai and consults for?#business?and?#finance?for small to large company's worldwide. He is an?#author?#writer?#speaker?#mentor?calls himself?#evolutioncatalyst?#evocat?and is a?#thinktank?cum?#financialconsultant?offering?#consultingservices. He is also the founder of The BIG Network and Business Initiative Group.

Disclaimer of Liability. The Author shall not carry any liability for any direct, indirect, incidental, special, exemplary or consequential damages arising in any way out of the use or distribution of this article as this article is a perspective of the Author and not to be deemed as any or specific advice to anyone from the Author.?The name Rani Beauty Parlor is just a title used for this article and doesn't apply to anyone particular parlor under that name, anywhere.

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