#RanaNaidu WhatsApp Marketing: An Oid Wine, with surely a surprising and satisfying packaging!

So, yes! how many of you #Advertising & #Film enthusiats are aware of the promotional activities of the new #netflixindia show #RanaNaidu? And this article is nothing about the show's storyline, or its crew's craftmanship, so no-spoilers, take a min to happily scroll through, read and let's converse!

For a series, which is indeed a remake of an internationally acclamined series, I am sure the marketing brains might have been ignited since the pre-production, rights acquisition stage itself. Clearly Rana and Venkatesh together on-screen has every ardent Telugu film lover's waiting eagerly to witness the DUO! The Key casting alone is marketing battle more-than-half-won!

Personally, to my marketing brain, this chat with RANA on WhatsApp, is surely right on track with "Exclusive/Personalized communication", and No! I am not talking about RANA's #AI generated voice wishes. I am talking about the clips that follow the wishes, which I don't quite see being talked about much on #socialmedia why? Akash Iyer , Akash, may be you can share somethoughts on this?

Having personally experienced this AI conversation, and been received two different scene clips that had nothing to do with already released promotional material like Trailer or otherwise, made me appreciate this segment of the camapaign a bit more. These two clips though are randomly sequenced by the #machinelearning technique still has nailed the aspect of audience attention.

These clips are exclusive to the person receiving the clips, these clips are intriquing and peak the interest of the receiver (in our case a possible audience) to tune into the show ASAP. The beauty is that these clips then become one's own personal asset to boost amongst their mates and colleagues. Slowly but gradually these do get shared across WhatsApp for sure. Again, which is the only dissapointing factor, had this WhatsApp Personalized communicatin been aptly pushed with some media budget, then the share and re-share value of the #campaign would surely have skyrocketed!

If you don't believe me read watch the videos below and experience it yourself.

I clearly appreciate the mechanism to gift a special reason to get on with #binging #RanaNaidu, a something special to every individual audience. But I surely wish this particular effort had been focused a bit more with an dedicated media planning for this campaign extension.

Having expressed the above, I am also impressed and love that the show marketing team paid attention to the local sentiments of Telugu audiences, they have rightly tintalized with supporting #socialmedia #content like the Brahmanandam's Villain Role audition clip.

Please share your thoughts, always up for productive discussions, constructive and progressive thought-share.

Hashtags: #makeinindia #whatsappmarketing #whatsappforbusiness #contentmarketing #creativeminds

Thank you for your time

Vani