Ramzan Shows on Pakistani Television: Exploiting Charity or Promoting Greed?
In Pakistan, the month of Ramzan has become synonymous not only with spiritual reflection and fasting but also with extravagant game shows aired on television networks. These shows, purportedly aimed at spreading charity and kindness, often leave a bitter aftertaste, reflecting the societal values shaped by politicians and celebrities.
Former Chief Minister and now a Prime Minister Shahbaz Sharif's infamous quote, "beggars can't be choosers," encapsulates a mindset that has permeated the Pakistani society over the decades. The nation's reliance on aid, as highlighted by politicians like Marium Aurangzeb's dismissive remark of "do hazaar rupay," has fostered a culture of dependency rather than self-reliance.
For 75 years, Pakistan has struggled with its economy, often relying on external assistance to meet its financial needs. This prolonged dependency has inadvertently contributed to a mentality where receiving gifts and handouts are normalized, eroding the sense of self-respect and dignity among the populace.
Enter the Ramzan game shows, purportedly designed to spread goodwill and charity. However, beneath the veneer of benevolence lies a stark reality of exploitation and greed. These shows lure audiences with promises of extravagant prizes, enticing them to participate in activities that often border on unethical.
One common tactic employed by these shows is the exploitation of children. By provoking emotional responses or coaxing "cute statements" from them, producers aim to garner viral content at the expense of the child's dignity and emotional well-being. Such practices not only trivialise the spirit of Ramzan but also perpetuate a culture of exploitation for entertainment.
A notable example is the controversial figure of late Aamir Liaquat, infamous for his sensationalised antics during Ramzan shows. His infamous catchphrase "aam khayega aam" epitomises the crass commercialisation of charity, reducing acts of kindness to mere spectacle for ratings.
Moreover, these shows often promote ostentatious displays of wealth, contradicting the fundamental principles of charity in Islam. While the religion emphasises anonymity and humility in giving, channels like ARY Digital showcase extravagant giveaways and grandiose gestures, where the left hand's charity is flaunted for the world to see.
The repercussions of these Ramzan shows extend beyond entertainment, influencing societal norms and values. By normalising greed and exploitation while undermining self-respect and dignity, they contribute to the erosion of moral fabric in Pakistani society.
It is imperative to recognise the detrimental impact of these shows and advocate for a more responsible and ethical approach to media content, especially during the sacred month of Ramzan. True charity should not be a spectacle for entertainment but a sincere act of kindness devoid of ulterior motives. As a nation, Pakistan must reclaim its dignity and self-respect, transcending the allure of materialism and greed perpetuated by Ramzan game shows.