Ramp up your credibility by avoiding these five traps

Many leaders see communication as a transaction, mistakenly believing that if they hold regular meetings and learn to write emails that don’t waffle on too much, they’re kicking communication goals.?

Sound familiar?

Those elements count, but truly effective communication is far more nuanced.

Don’t buy into the myth that it’s a soft skill. It’s the glue that holds your organization together.

If you want to get people to sit up, take notice and act on your information, stay out of these common traps.

Holding out for certainty

When was the last time you had all the answers on an issue in your business? Probably never.

In an uncertain world, your teams are looking for a glimmer of certainty – yet often leaders wait to communicate because they don’t yet have all the information.

Whether it’s an emerging opportunity, a tricky issue or an upcoming change, communicate early about what you know – and what you don’t yet know.

Reduce uncertainty where possible and provide a sense of solidarity about what’s not yet known, so people don’t feel they’re alone in their concerns.

Preaching from on high

Communication used to be mostly a top-down affair. Channels were limited and leaders could save up information and formally announce it in a company newsletter.

These days your workplace has a turbo-charged grapevine; people can see into the engine room of your business and are communicating on more back channels than you could possibly count.

Official communication still has an important place but reinforce it with ongoing conversations and other less formal interactions.

Create an environment of humans sharing information rather than transactions involving message senders and receivers.

Hit and miss communication

A crisis isn’t the time to start talking to your team, only to cut off the flow when things settle down.?

Communicate deliberately and consistently all year round, in the good times and bad.

Create a cadence of messaging so people know when to expect information – and when they’ll need to ask their own questions.

Don’t be put off if there’s no urgent issue to discuss. There will always be something to say and your team members want to hear it from you.

Over-playing the upside

When there’s trouble brewing or a decision’s been made that employees aren’t likely to welcome, many leaders emphasise the positive aspects and downplay the full impact.

Sometimes this stems from a fear of difficult conversations. While it might make things more comfortable in the short-term, it demands a hefty price in terms of lost trust.

When you need to deliver challenging news to your team, play it straight and don’t sugar-coat the facts. Be sensitive to the effect on individuals, but don’t try to shield them by vagueness or making the positives bigger than they really are while not explaining the potential downsides.?

Thinking short-term

Every time you communicate with your team, you’re adding fibres to the strands that join humans together in trusting relationships.

Leaders who are outstanding communicators think long-term, creating connections that endure.

Those relationships transcend one-off transactions and stilted conversations, forming the essence of a culture of high performance in your business.

What would you add to this list of potential communication traps?

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This content first appeared in The CEO Magazine – read the article here.

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