Ramadan on TikTok: the trends that matter in 2025

Ramadan is one of the biggest digital moments of the year, and TikTok is where the conversation happens. For Gen Z and Millennials, TikTok isn’t just a platform—it’s the new TV. People aren’t waiting for prime-time Ramadan shows anymore. They’re scrolling, searching, and discovering content in real time. What’s driving engagement this year? Here are the trends shaping TikTok during Ramadan:

1. The rise of the everyday creator

Forget mega-influencers. Micro-creators and everyday users are the ones shaping trends. During Ramadan, people actively search for new voices, whether it’s for suhoor ideas, fitness tips, or personal reflections. 68% of TikTok users say they discover new creators during Ramadan.

For brands, this is the real opportunity—relatable, authentic content beats polished ads.

2. The daily Ramadan vlog

Think "Ramadan Diaries" or "Day in the Life"—creators are documenting their fasting experience, work-life balance, and family traditions. And it’s working. Users spend 2.5x more time watching Ramadan-related content on TikTok compared to other periods.

3. Health & wellness in Ramadan

• How to train while fasting – Creators are sharing smarter ways to stay active and avoid energy crashes.
• Skincare meets nutrition – Content around foods that hydrate and boost skin health is trending.

Expect this category to keep growing—food and wellness content saw a 23% surge during Ramadan 2024.

4. Ramadan routines: faith & reflection

Spirituality is a huge content driver. From prayer schedules to mindfulness habits, TikTok is shaping new digital rituals for Ramadan.

5. TikTok = the new Ramadan screen

The shift is clear: Gen Z and Millennials aren’t tuning in to traditional Ramadan TV—they’re catching highlights on TikTok. And media brands are adapting fast:

• Shahid & MBC – Repurposing Ramadan TV moments into short-form, viral clips.
• Anas Bukhash ( After AB Talks) – More raw, emotional conversations that fit the Ramadan mood.
• Podcasts going social – Creators and brands are cutting their long-form content into short, shareable snippets.

And the numbers back this up. As of 2025, Saudi Arabia and the UAE have the highest TikTok penetration rates in the world—138.2%.

What this means for brands

?? TikTok isn’t just where Ramadan content lives—it’s where Ramadan engagement happens. If you’re not thinking in short-form, interactive content, you’re missing where audiences are spending their time.

1 in 2 TikTok users make a purchase after seeing Ramadan-related content.

Sources:

1. TikTok Ramadan Playbook 2025 – https://www.tiktok.com/business/library/TikTok_Ramadan_2025_SMB_Playbook_ENG.pdf
2. TikTok Business Insights on Ramadan 2025 – https://ads.tiktok.com/business/id/ramadan-better-together
3. BroadcastPro ME on Ramadan 2024 Trends – https://www.broadcastprome.com/news/ramadan-2024-sparks-surge-in-user-engagement-on-digital-platforms-dicm
4. Statista: TikTok Penetration in MENA 2025 – https://www.statista.com/statistics/1299829/tiktok-penetration-worldwide-by-country