Ralph Lauren Expands Intelligent Inventory Pilot and Pushes DTC

Ralph Lauren is at the forefront of DTC initiatives, and the brand is even testing a new AI-powered predictive buying model. Here's what you need to know:

• The company launched an AI-powered pilot in its European and Asian stores that improves in-stock availability on sizing and best-selling products to drive sales. The company reports early success and plans to roll out this predictive buying model across a wide range of categories and markets over time.
• Ralph Lauren continues to grow their DTC channels which represents about two-thirds of all company sales.
• The Ralph Lauren team reported they added 1.7 million consumers to their DTC business, up just under 10% compared to last year and driven by all regions.
• The company launched its Ralph Lauren digital flagship site in Canada following the opening of its physical store in Toronto in Q4 2023.
• The company reports that the DTC channels are where the brand can most directly engage with the consumer and have the most ability to impact the consumer experience.Read the full article

Ralph Lauren's Brand Deep-Dive Report

Ralph Lauren

Charm Growth Score?: 92.9

TikTok: 96th Percentile

Instagram: 100th Percentile

Website Traffic: 100th Percentile

Online Resellers: 100th Percentile

Shop Ralph Lauren's designer clothing for men, women, kids & babies, plus accessories and home furnishings.

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