RAJU OMLET
Abhishek Kumar Thakur
Management Trainee at Trangile Services |MBA(Logistics and supply chain)| UPES, Dehradun
Rajiv Meherish and his son Nakul started an 18-chair eatery named Raju Omlet in Dubai’s residential area AL- Karama. The eatery offered variety of egg product which was basically served to the Indian and Pakistani customers. Their business was successful from the start because they used fresh eggs which was supplied from a local poultry named AL- Jazzera. They advertised their product really well by educating people about the health benefits of the eggs via radio.
They were successful at an early stage because they knew their audience well. They targeted the males who were left with little time to cook because of the fast-paced city life. Women came with their families, as did young people and college students.
Raju Omlet hired Indian chef to give the Indian taste to the Indians and Pakistanis. They also educated their staffs with soft and hard skills. Advised their staff to communicate with the customers well and also to know the names of the regular customers.
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The eatery was located in AL- Karama were there was a lot of Indian restaurants like Bombay Chowpatty, Chappan Bhog, Biknervala, Kulcha king & Mumbai restaurants. So, they faced competitions from them but their USP was so unique that they survived well in the market.
Moving forward I would suggest that Rajiv Meherish would adopt the policy of product development that means they should launch variety of product in the Dubai market to check that the people are accepting the products or not. If it turns out to be successful then they can do Diversification by launching new products to other location of the Emirates. According to me this can be the good way to move forward.
What are your thoughts how they can grow in a better way in the food industry?
Founder & Director at Innovative Concepts
5 个月Very disappointed with Raju Omlet Cluster T JLT outlet, Dubai. AC is non operative & sitting inside is like baking yourself. Staff are totally uncourteous & have the habit of arguments. Biswajit Tiwari, the imcharge of the outlet behaved very unprofessional. On letting him know that the AC is not working, he replied to complain on Zomato. He told that AC in this outlet works like this only & other people also come but they dont complain. If I want to complain I can out a review on Zimato. He was not providing the landlines number of the corporate office to speak to some concerned executive. He gave the number after having a 10 min argument with him. On calling the Al Quiz office some person picked up the call & spoke to me. Once I asked him few details, he told that he is the peon & no manager or the owner are available. That was also a blatant lie.He disconnected the call midway, very rude. Sir customer's are your asset & treating customer unprofessional showcases the brand in a bad light.