RAJAR Q2: Commercial radio’s best ever results
Forever Audio
For World Class Audio Services | Audio Creative, Post Production, Media, Music, Digital & Long-Form Audio
RAJAR has released the latest listening figures for commercial radio and it’s great news for brands and advertisers, with commercial now reaching a record 49.5 million adults, or 88% of the 15+ population per week.
The results are commercial radio’s best ever, with a share now standing at 54.5%, up from 51.4% three months ago and 18 million more hours of listening compared to last year.
It's another strong set of results for digital listening too, with 68.6% of listeners now tuning in digitally for a total of 697 million hours per year, up from 674 million a year ago.
With the UK listening in bigger numbers than ever before there's never been a better time for brands to get into radio advertising. To find out how to reach your customers through radio, get in touch at [email protected]!
Data source: RAJAR/Ipsos MORI/RSMB
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