Raising your speaker status, profile, and value: the art of personal branding.

Why building a world-class portfolio of personal branding images could be the best investment you ever made.

When it comes to professional public speakers, their personal brand is their calling card. And if that happens to be you, as a speaker and public figure, it's the image you project to the world, and it's more valuable than you'll ever know. Yet, many speakers hesitate when it comes to investing in their own personal brand through professional photoshoots. Let's explore why this investment is not just worthwhile but essential.

An experienced professional public speaker can often command fairly substantial day rates. I did my own quick 'Google' and it came up with ￡3K - ￡4K as a full day rate, and a minimum starting price for one keynote came in at a grand a pop. These fees reflect their expertise, knowledge, and ability to wow audiences. But when it comes to investing in their personal brand images, many may balk at the idea of spending the equivalent of their day rate (and in many cases a mere fraction of their day rate) on a quality professional photoshoot and a bank of of images to draw from. Instead they'll carry on relying on that small handful of stale, static, inflexible low-res images that get dusted off time after time. Boring. And boring is no way to win the big business, and that's the truth.

So the big question is: if you don't believe you're worth the investment, why should your audience or clients? Your personal brand is your online and offline identity. It's how people perceive you and your credibility as a person of influence and a public figure. Neglecting it is detrimental to your career - and that's not even up for for debate. You may be lulled into that idea that you're doing just fine as is, but have you ever pondered just how much better you might be doing if you reinvested some of those incoming fees into building your brand to the level that it deserves to be?

Investing in high-quality personal brand images elevates your brand, making you stand out in a competitive field. You become more recognisable, relatable, and memorable to your audience. As a result, you can charge more for your speaking engagements and increase your earning potential. However, engaging the right person for the task is essential.

The whole world and their dog has picked up on the personal brand gig, and many of those making the claim are photographers of varying degrees of quality, who are just looking for an 'angle'. Very few of which will have actual 'branding' experience whatsoever (yes, it's 'personal branding', the clue is in the title).

At Rushfirth Creative , we understand the value of personal branding for public speakers. We have worked with prominent public speakers such as Steven Robinson BEM , Paul McGee - The Sumo Guy , Craig Wilkinson , Nicky Pattinson , and of course Richard McCann - of whom we have a longstanding business relationship as we have helped him shape his unquestionably formidable brand every step of the way. On top of that, through our many years handling all the creative for the unparalleled Buy Yorkshire event, we had the massive privilege of creating event branding images involving some of the biggest names in business in the speaking world, from Karren Brady to Terry Waite, and from business, director level personnel at Facebook, Tesla, LinkedIn, Lego and more.

What's the secret? Well I'm more than happy to spill the beans. Our expertise lies in creating versatile, authentic, and world-class personal brand images. I personally have 37 years experience in household name brand branding and commercial photography art direction.

Join us on October 13th for an amazing 'Personal Brand Works Experience' and let's explore how investing in your brand can transform your speaking career.

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