Raising Our Democracy
America's democracy is a remarkable ideal, an unfinished promise and a daily practice. In each generation, we are called to embrace the work of building a more perfect union by facing our faults and harnessing our shared creativity to bridge our differences and solve problems together.
But civics is so much more than showing up and voting every four years. It’s participating in local town halls, it’s speaking up on important issues, it’s volunteering in your community, it’s voicing your concerns to your legislators, and it can be as simple as reading the news or as involved as running for office yourself.
There are many levels of civic engagement that are fundamental to our US democracy, and yet often people – especially young people – feel alienated from the very idea of civics.
Our clients at iCivics are hard at work trying to change that. To strengthen democracy and raise the next generation of engaged citizens, they are on a mission to teach young people how the system works, to value what it does, and to develop skills of critical thinking and problem solving.?
“We're never going to have a system where we all agree,” says Louise Dube , CEO of iCivics. “So you need to have those skills to be able to do that, to find ways to argue, to find evidence for what you're saying, to engage in conversation.” A firm believer in the American idea, and a Canadian immigrant whose mother was a trailblazing lawyer, Louise shares her perspective on what it means to teach democracy to the next generation in a new episode of our podcast .
As Louise puts it , our Constitution is “nothing more than a sheet of paper without the commitment of each successive generation to teach and learn it.”
At a time when the American experiment feels especially strained and the upcoming presidential election seems more daunting than inspiring, learning about iCivics' mission—from its founding by Justice Sandra Day O’Connor to its ongoing growth and recent rebranding —can provide a much-needed dose of hope.?
Rock on,
the BBMG Team
For the Future of U.S.
Surrounded by political division, distrust, and polarization, too many young people are losing confidence in our country — and democracy itself. At this critical moment, leading civics learning provider iCivics partnered with BBMG to expand its mission and mandate and advance a nonpartisan movement to protect, preserve, and strengthen our constitutional democracy, starting in the classroom.
NEWS
Just Salad: Anthem Award Finalist
BBMG's work rebranding Just Salad has been named a finalist in the 4th Annual The Anthem Awards in the Sustainability, Environment & Climate category for campaigns & branding. ?? Fans can vote for BBMG + Just Salad’s work through October 31st for a chance to win their Anthem Community Voice Award.?
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CLIENT NEWS
Bring Your Own Bag: The Results Are In
Read how 160+ retailers and two cities collectively worked together to support single-use bag waste reduction in a new report by the Consortium to Reinvent the Retail Bag, an industry collaboration managed by Closed Loop Partners ’ Center for the Circular Economy. BBMG was proud to support this collaborative in-market test in which national retailers worked together to design bag waste out of the shopping experience.
领英推荐
Podcast: Louise Dube, CEO of iCivics
On a new episode of BBMG’s The Future We Want Season 3, we talk to iCivics CEO Louise Dube about the hope and opportunity inherent in the American ideal, the knowledge, skills and dispositions required for self-government, and why it’s crucial to teach the next generation how to be engaged citizens capable of finding common ground and taking collective action.
“The practice of democracy is not passed down through the gene pool. It must be taught and learned by each new generation.”
Justice Sandra Day O’Connor
More Ideas on The Future We Want...
How to preserve America’s most endangered habitat: To save the birds, I’m killing my farm >>?
Why proximity to your community leads to better leadership: Home Depot says corporate employees have to try working in actual stores >>
How cultural icons are helping scale up climate action: Billie Eilish Fans Take a Bite out of Climate Change with Plant-Based Pledge >>
Why sustainability marketing must step up, not step back: 2 Truths and a Lie About Corporate Sustainability >>
Why Americans broadly support ESG despite right-wing backlash: GSG / SEC Newgate US ESG Monitor: Business & Politics Report 2024 >>
How to design for resilience in a changing climate: A Climate Resistant Community Passed Two Hurricane Tests >>
(learn about Babcock Ranch , our new friends from SB’24’s Resilience Summit)
How to gain market share, build loyalty, and lower consumption footprints: Closing the Sustainability “Say-Do” Gap: A Call to Action for Brands and Society >>
(a great piece from our partners at GlobeScan )
What We’re Streaming
???? Liz recommends the latest episode of the YouTube series Climate Town called “How To Steal An Election ” about the contested 2000 election with a 101 on how exactly elections get decided in America – plus what’s at stake for the climate in the 2024 election. (And fun fact: our office building appears in the background at 26:20)
?? Raphael is enjoying the story of Stevie Wonder at the height of his creative powers in this podcast, The Wonder of Stevie . “Possibly the best 7 record run in music history.”
BBMG is a branding and social impact consultancy that works with leaders who won’t wait on things that can’t wait. Learn more, see our work, and get in touch at bbmg.com