Raising Capital the Easy Way

Lately I have found myself writing funding requests and pitching for capital a lot more than I have done in decades. The last three years have not been easy due to the pandemic and its attendant effects. Recovery has been slow and for those with shallow pockets, closing down has been the only way forward. So it is that I started pitching for capital for myself and those close to me. The following is a step-by-step guide on how it’s done in case you find yourself in my shoes and need cash to keep going

A pitch deck is a visual presentation that provides an overview of your business or idea. It's typically used to introduce a business or product to potential investors, partners, or customers. Here are some key elements that you should include in your pitch deck:

1. Problem: Explain the problem that your business or product solves and why it's important.
2. Solution: Describe how your business or product addresses the problem.
3. Market: Provide an overview of the market, including the size, growth, and trends.
4. Business Model: Explain how your business makes money.
5. Traction: Show any evidence of traction, such as customer testimonials, revenue, or user growth.
6. Team: Introduce the key members of your team and their qualifications.
7. Financial Projections: Provide financial projections, such as revenue, costs, and profits.
8. Ask: Clearly state what you are asking for, whether it's funding, partnerships, or customers.
9. Contact Information: Include your contact information so that potential investors, partners, or customers can reach out to you.

Your pitch deck should be visually appealing and easy to understand. Keep it short and to the point, and use visual aids such as charts, graphs, and images to help tell your story. Also, it's important to practice your pitch in front of others and get feedback before the actual presentation. Al L. Ivan Kahangire Edmund J. Kamugisha can provide some deeper insights on the subject, or visit #foundersinstitute to learn more

It's also worth mentioning that, there is no one-size-fits-all template for a pitch deck, but including the above elements will give a good structure and information that investors or other parties would like to see.

So thank you for reading my article and I wish you good luck in your pitching