Raise Your Visibility On LinkedIn Book - sneak peek...

As I make the final preparations for my book to be published, I wanted to share a little snippet from it, on the video chapter. ??????

I will be teaching how to use video on LinkedIn this Tuesday in my free webinar - you are invited to join us here

Book Excerpt:

Did you know you can add video to different places in your personal profile? The key areas for this are your Featured section and your Experience section. We’ll discuss this in the second part of this chapter.

It used to be the case that you could add video to your personal profile photo, but that option was removed. Maybe it will return when LinkedIn’s new short-form video service is rolled out.

Why does video work so well?

Before we discuss all the places you can use video, let me explain why it works so well. When you watch a video, you are using two senses: hearing and sight. As humans, we connect with people when we see them and hear them speak. It is easier to watch

and listen to someone than it is to read something they have written. When people speak, they pause in the right places, they place emphasis on words,

and they can put emotion behind their words. When you record video of yourself speaking into a camera, the viewer has the

impression you are speaking directly to them.

Of course, you need people to turn the sound on for them to hear you, which doesn’t happen much on LinkedIn.

I wanted to use the stat here that people connect 60,000 times faster with visuals than with text but as I was fact-checking, I found that, apparently, there is no scientific basis for this claim!17

I do believe that people connect faster with images, though, and this is backed up by a study at MIT, described on the MIT News website in an article titled ‘In the blink of an eye’.18

17 ‘The 60,000 fallacy’, PolicyViz, 17 September 2015. Available at: https://policyviz.com/2015/09/17/the-60000-fallacy/. 18 ‘In the blink of an eye’, MIT News, 16 January 2014. Available at: https://news.mit.edu/2014/in-the-blink-of-an-eye-0116.

We are not neuroscientists though (well, I’m not anyway), so let’s look at this another way ...

What makes video such an engaging tool?

Let’s imagine we are back at our in-person conference. You are passing by the sponsor booths, and you spot a company that sells a product

you are interested in. Maybe it’s an email marketing company. You’d like some more information on the company’s services, and the person at the

booth looks friendly enough. Maybe they have some of those free chocolates you love on the stand ...

You head over to the booth. There are a few ways you can get the information you want:

? Speak to the person running the booth. ? Eavesdrop on the conversation the salesperson at the booth is having with someone else. ? Pick up a flyer or leaflet. ? Watch a screen demo they have set up at their booth, if they have one.

Which of these options do you think will engage you the most?

I would imagine speaking to the person. But when I have seen demonstration videos at a booth, I find they offer a much quicker way to find out if this is the right tool or company for me.

Video serves the same purpose on LinkedIn.

When you go shopping, do you prefer to walk around a shop and have a look at things first, or do you speak to the salesperson who asks if you need anything?

I think the answer depends on where you are in the buying cycle.

On LinkedIn, a lot of your potential clients are in the ‘having a look’ phase. So, they want to do their own ‘window shopping’. And when you have a video they can watch passively, instead of having to get on a call with you to discuss the services you offer, they will jump on that opportunity.

Join the Waitlist for the book (and get access to all the lovely add-ons I am creating!) here

www.louisebrogan.com/waitlist