Raise, Live, Connect: RLC Residences’ Campaign Scores Accolades at Marketing Excellence Awards 2022
December 1 is another milestone to remember for RLC Residences, as it recently got recognized at another awarding ceremony – this time for its marketing-related initiatives introducing the new brand to the public and for getting multiple citations despite joining the award-giving body for the first time.
At the recently concluded Marketing Excellence Awards Philippines 2022 held at New Coast Hotel Manila, Robinsons Land’s residential division received a total of seven awards in different categories. Two Gold trophies were awarded to the brand under the Excellence in Launch/Relaunch Campaign and Marketing Transformation groups. Besting well-known names in various industries, RLC Residences got the coveted commendation for its?Raise, Live, Connect?campaign launched in 2021 that formally introduced the new singular brand to the public.
In addition, RLC Residences won the Bronze trophy for its large-scale Out-Of-Home efforts in form of static and LED billboard initiatives featuring its brand ambassador Heart Evangelista. The Raise Live Connect campaign also scored Bronze under the Excellence in Brand Awareness category, while its?Living my Best Life?and?#MyBestLifeAtRLCResidences?digital videos earned the same trophy under the Excellence in TV/Video Advertising.
Aside from the campaign-related acknowledgments, the team behind the campaign also received recognition in two categories. RLC Residences Marketing Head and Chief Integration Officer Karen Cesario bagged the Silver Trophy for Marketing Leader of the Year, while the Marketing team received the same citation as the Marketing Team of the Year. With all these awards, the brand became a contender for Marketer of the Year against established brands, especially in the Fast Moving Consumer Goods (FMCG) category.
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“Winning these awards against extremely gifted and trusted brands are such a great honor. I’m so proud of Karen and the whole team – who have put their best to bring these ideas to life despite numerous challenges that came along the way. RLC Residences is now the fastest-growing division of Robinsons Land Corporation and condo developer in the country. These results that we have achieved since we relaunched in 2021 until now would not be as they are without them,”?says Chad Sotelo, Senior Vice President and Business Unit General Manager.
Now in its 2nd year in the Philippines and in its 11th?across Southeast Asia including Singapore, Hong Kong, Malaysia, and Thailand, Marketing Excellence Awards (MEA) is designed to recognize outstanding marketing initiatives across all industries in various countries. Judged by an independent panel of industry leaders and senior marketers in the country, MEA Philippines is the premier platform for marketers to showcase their creative excellence, successful strategies, and effective delivery.