Raise Awareness of Progress

The development of new cosmetics including ingredients that use less water, energy and packaging is a growing trend among consumers and therefore an important focus for our supply partners. It is important for us to raise awareness of progress in order to reduce the consumption of valuable resources and promote sustainability.

Formulation Ideas – Less Is More

The formulation ideas of our partner?Innospec?focus on concentrated ingredients and the reduction of water consumption and packaging material. This includes, for example, ingredients that require little water both during production and use.

Powder-To-Foam Transforming Shampoo

with Pureact WSP, Pureact I-78 MB, Pureact SCG MB

On contact with water, the powder shampoo transforms into a light creamy texture, which is particularly mild to skin and hair thanks to the sulphate-free ingredients.

Zero Waste Highlight:?Due to the powder form, water and packaging material can be saved very efficiently.

Shea & Cocoa Conditioner Bar

with Pureact WSP, Pureact I-78 MB, Pureact SCG MB

Thanks to the containing shea and cocoa butter, this firm conditioner gives the hair shine and suppleness and makes it easier to comb the hair in both wet and dry conditions.

Zero Waste Highlight:?The simple formula is limited to seven ingredients and does not use water or plastic.

Five Naked Bar Variety?Pack

with Pureact TR-L90 MB

These five colourful, sulphate-free soaps are wonderfully foamable. Thanks to their compact design, they can be taken everywhere and are suitable for on-the-go applications.

Zero Waste Highlight:?The solid soaps consist of 80% natural ingredients (ISO 16128) and do not require plastic packaging.

Moisturizing Coconut Beauty Bar

with Pureact SNDT-65 CO

Ordinary soaps can dry out the skin by removing the skin’s lipid layer. This coconut soap with a balanced pH value is particularly mild to the skin and provides it with moisture.

Zero Waste Highlight:?The solid soap requires little water in use and does not require plastic packaging.

The Most Important Ingredients at a Glance

The following ingredients support the production of water-saving formulations. In addition, they are all sulphate-free, guarantee good foam formation and are particularly mild to the skin.

Pureact I-78 MB

• INCI: Sodium Cocoyl Isethionate
• Mild surfactant for gentle cleansing
• 86 % natural origin
• Available as powder, noodles, paste or flakes
• Ideal for the production of solid and liquid syndets and combo bars

Pureact TR L90

• INCI: Sodium Methyl Lauroyl Taurate
• Can be formulated very simply
• 80 % natural origin
• Biodegradable
• Available as Flakes
• Ideal for the production of solid soaps for hand and body cleaning

Pureact SNDT-65 CO

• INCI: Sodium Cocoyl Isethionate and Stearic Acid
• Mild surfactant, which is very suitable for sensitive skin
• 86 % natural origin
• Available as Flakes
• Ideal for making shampoo bars and anti-acne cleansing bars

Written by Lara Capelli