Rahul Sinha on Zee News’ Maha Kumbh strategy; Tata AIG’s marketing insights, Standout Campaigns, and Valentine’s Day brand creativity.
Rahul Sinha on Zee News’ Maha Kumbh strategy – Engaging audiences beyond tradition
ZEE News is redefining Maha Kumbh coverage with AI-driven reporting, thematic storytelling, and exclusive debates. Managing Editor Rahul Sinha shares how fresh formats, political programming, and audience-centric content are driving engagement while maintaining journalistic integrity.
Karan Abhishek Singh | Hemlata Sharma | Akhilesh Singh | Rajesh Sareen | Anindya Khare | Aditya Tandon | Anand Medar
CommsCast | Shweta Munjal and Noumaan Qureshi on Reputation and Communication in the evolving comms scenario
In Ep 2 of CommsCast – The Reputation Podcast by Adfactors PR, Shweta Munjal shares insights on AI in PR, crisis preparedness, ESG storytelling, and client partnerships. Hosted by Noumaan Q. , this episode offers key strategies for PR professionals navigating healthcare communications.
Udaykumar Murthy | Priyanka Chavda | Arpit Garg | Priti Setia | Dr Samir Kapur | Kapil Kulkarni | Aasiya Shaikh | Janhavi Bellare | Tasneem Savliwala | Shashwat Malik | Sushma Garg
Campaigns We Like | The week’s standout campaigns by Adidas, ICICI Lombard, ITC Bingo! Mad Angles and more
From Narayana Health’s “Ayyo” to “Oh!” and LIC Housing’s neighborly bonds to adidas’ athlete support, this week’s campaigns shine with creativity. ICICI Lombard’s vision care initiative and Bingo! Mad Angles’ quirky “Chief Triangle Officer” push the envelope in engaging storytelling.
Narayana Health | Ravi Vishwanath | Gunjan Shahabadi | DDB Mudra Group | Priya Shivakumar | Darineh Zal | LIC Housing Finance Limited | Punya Prasad Adhikari | ICICI Lombard | Sheena Kapoor | 阿迪达斯 | Neelendra Singh | Kanika Nijhawan | Karan Arora | ITC Limited | Suresh Chand
Shekhar Saurabh of Tata AIG: We want to break the clutter by bringing emotions into our messaging
Shekhar Saurabh , Head of Marketing at TATA AIG General Insurance Company Limited , shares insights on the ‘With You Like Family’ campaign, the brand’s collaboration with TBWA\India , its association with major sporting events, and the evolving insurance landscape. He highlights Tata AIG’s commitment to trust, emotion-driven marketing, and consumer awareness.
Rashi Maheshwari | Amee Desai | Kanika Kukreja | Govind Pandey | Amit Kekre | Ranjeev Vij | Russell Barrett
NYF 2025 AME Awards welcomes Rana Barua to the AME Awards Advisory Board
Rana Barua , Group CEO of Havas India , SE Asia & North Asia, joins the 2025 AME Awards Advisory Board. A transformative leader, he brings decades of expertise in marketing effectiveness, industry growth, and progressive initiatives, reinforcing AME’s role in recognizing impactful, results-driven campaigns.
BRIEF25 | Mohan Gopinath of Shemaroo Entertainment: As the industry evolves, so must we
Mohan Gopinath reflects on Shemaroo Entertainment Ltd. ’s 2024 milestones, Bollywood’s enduring charm, and the future of entertainment. From digital expansion to AI-driven insights and re-releases, he highlights key industry shifts and Shemaroo’s vision for 2025, blending nostalgia with innovation for a global audience.
Mahesh S S. Newalkar | Hiren Gada | Anuja Trivedi | Christopher Philips | Saurabh Srivastava | Sandeep Gupta | Arghya Chakravarty | Arpit Mankar | Prayag Padwal
Valentine’s Day Marketing: How brands captured hearts with creativity
From SNICKERS’ hilarious take on third wheels to Hershey India ’s heartwarming love language, brands went all out this Valentine’s Day! Check out the standout campaigns that blended humor, storytelling, and tech to make an impact.
玛氏食品 | Himanshu Gupta | Hershey India | Luigi Mirri | Glance | Hyundai Motor India Ltd. | Virat Khullar | BookMyShow | Dolly Davda | Tinder | Anukool Kumar | Britannia Industries Limited | Siddharth Gupta
LeaderBrief | From Courtrooms to the Boardroom: How Niranjan Kirloskar built a legacy at FFPL
niranjan kirloskar , MD of Fleetguard Filters Pvt. Ltd. , shares insights on FFPL’s journey, partnership with Atmus, leadership values, and innovation-driven growth. He discusses employee retention, global collaborations, and FFPL’s commitment to sustainability in the evolving filtration industry.
Bharat Khandelwal: Innovation and customer-centricity drive NimbusPost’s success in logistics
Bharat Khandelwal , CBRO at NimbusPost , shares insights on the company’s expansion, AI-driven logistics, and strategies for peak season demand. He highlights NimbusPost’s journey, innovative solutions, and key focus areas for achieving revenue goals in India’s competitive e-commerce logistics sector.
Akash Manchanda of VUI Live on leveraging niche topical days to capture Gen Z’s attention
Akash Manchanda , Co-Founder at VUI Live , explores how brands can leverage lesser-known topical days to engage Gen Z authentically. By tapping into unique celebrations, brands can cut through digital clutter, foster deeper connections, and create shareable, impactful campaigns beyond mainstream holidays.
Mowito’s Puru Rastogi on bridging the gap in factory automation with advanced robotic software
Puru Rastogi , Co-Founder & CEO of Mowito , discusses how AI-powered software enhances robotic automation in factories and warehouses. He highlights its role in improving efficiency, reducing deployment time, and enabling seamless human-robot collaboration, shaping the future of industrial automation.