Raging is happening, if you are sensitve step away from the media right now..

Dear Lovely Business Owner,

RE: Rage in the world, and rightly so, but if you sensitive step away from the media right now..

For me, right now, the world is raging about race, as black lives really do matter, of course they do!

I am sure many of you have felt broken-hearted since the murder of George Floyd, who left this planet far too early. I know it has personally knocked me for six...

It's heartening to see people across the globe demonstrating about black lives matter, which of course they absolutely do!

The world is raging about the hypocrisy of the Government during lockdown saying one thing and doing another, with several MPs, ignoring their guidelines to go to their second homes.

People are raging about companies disregarding allergies to prepare food right now.

People having their operations put off again and again and again.

My professional advice?

So, being conscious of this rage before you take to Twitter, or decide to go into the media, is really important!

Yes even for those of you who are super sensitive, in fact, especially those of you who are super sensitive and empaths!

The world shifting and 'new normalish'.

A new normal is sort of happening, and sort of isn't!

What is clear is that the world has shifted. No-one knows quite yet exactly how as we are really on shifting sands day by day globally. 

For example:

Some kids have gone back to school, some parents are unwilling to take the risk just yet!

People are able to fly off the UK next month, yet not allowed to travel much in the UK.

So many contradictions, so much uncertainty, so many unknowns.

Even the most confident amongst us are questioning... and saying...

"How long will this last?"

The truth is no-one really knows, so right now if you ask me, what I think about the media landscape which is where I support and coach people to express their views and share their stories to grow their business...

Personally, I would say..

Unless you can take the rage... hold back a bit right now, as you will get slammed, even people who have amazing intentions are being slammed...

Unless you are the epitome of..

* Not taking things personally.

• Being super diplomatic.
• Expressing your rage and being able to take it back from others
• Can hold your own; without losing your cool.
• Are able to confidently share your truth whilst being able to listen and be open to differing views; ie have a discussion and respectfully disagree.
• Admitting it's okay not to know all the answer, or any answer and not be too ashamed or embarrassed about it, will drawn people to you!
• Walk your talk, embody your teaching yes even your flawed, messy uncomfortable human side. I'd stay away at the moment...

And remember...

People are very limited bandwidth right now, literally and metaphorically, so less is more, and soft is strong, so if you must go into the media right now, go for gentle, compassionate and heartfelt, loving communication as much as you can for much more impact, and connection!

If you are not quite there at the moment, which I wholeheartedly understand...

I'd advocate to go for the bigger picture, hanging back and working on...

• Nurturing relationships on Twitter with key journalists, with your followers.
• Planning and crystallising what you want to say and where you want to be featured...
• Doing that all important research.
• Consuming the media you desire to be in, which is where your clients are!
• And then in July, or even August take a leap forward!

Still...

There are positives!

• More people than ever are buying eco-friendly product, bike sales are through the roof, people are spending more time with loved ones, and bonding much more cross generationally.
• Book sales have increased, and communities have become stronger just like neighbourhoods. Shopping local has never been more popular...
• People are learning, upskilling, and open to change, transformation and growth maybe like never before as they can no longer tolerate where they are and are in so much pain about it that they are literally 'learning their derrieres off!'
• I do see still a shift in the media coverage, that has become softer, and with more heart I do!

And of course getting publicity is not just about the news there are many opportunities in online websites, radio shows, television shows, and magazines, podcasts...

It's just the main frame is of rage!

The mental health, spiritual and wellbeing sectors are literally exploding and expanding as these conversations are becoming much more normalised than ever before!

Conversations about women, their roles and their working lives is expanding and has become much more open and candid!

For example: so many reports are coming out saying that women have worked harder than pre-Lockdown...

Still, I would advocate for most of you lovelies, to hunker down, and be kind to you!

It's true, of course, that now more than ever before in our world, your opinions count, your stories matter, your voice needs to be heard, just maybe not right now.... give it a few weeks... unless you have wings made of steel and are a real-life super hero which I know a few of you are!

In the meantime, you might be interested in knowing that I am running my first ever 'Blonde about Soft PR? Challenge' starting next week, which begins at the basics, as this need to be covered confidently first!

Yes, real basics for those of you who need this basic understand to build from, please know you are not alone with this!! PR is often referred to as some kind of 'dark art', it is and it is not! LOL!

Soft PR? is an approach which I created using soft skills like empathy, kindness, compassion, listening, play and even love yes really!

This is intentionally a short challenge without hour-long lives in a facebook group, rather I will keep the daily lives no longer than 30 minutes, as I know you are all overloaded a bit with information and I will be there to support you in the group for 5 days!!

Here's the link to the Facebook Group: https://www.facebook.com/groups/SoftPRChallenge/

And if you want a bit of input before then, I am running a free webinar this morning (Friday) at 10am called : "3 More Advanced Ways to get Publicity that even a Blonde can understand" (which is being recorded if you cannot make it), and is very SHORT!

Here's the link.

https://www.theblondepreneur.com/blonde-about-publicity-during-a-pandemic/

Much love, kindness and compassion to you, whatever is happening with you.

Go gentle on yourself, be kind to you!

Love Carrie x

P.S. Do get in touch with any questions too!! No question too blonde!