Radio remains important and relevant, as we celebrate the 12th World Radio Day

Future Media joins the worldwide celebration of the 12th World Radio Day. Proclaimed in 2011 by the Member States of UNESCO and adopted by the United Nations General Assembly in 2012 as an International Day,

With four of the biggest commercial radio stations in Namibia – Radiowave, Omulunga Radio, Fresh FM and Nova 103.5 – Future Media is a leader in the Namibian radio broadcasting industry and has a footprint covering the majority of the country and Namibia’s population.

With a combination of exceptional local programming & entertainment, as well as syndicated shows, local and international news & sports updates. Future Media's radio stations have a combined audience of over 600,000 listeners, reaching around 40% of the Namibian population.

As technology advances, radio continues to be relevant, as stated by Future Media CEO, Gary Stroebel, "In a global sense Radio is still an important and relevant part of the communication mix but in an African sense it is even more so. Radio firstly is free, free to receive with a relatively cheap device and doesn’t require internet access. In many cases, radio solves a language barrier where the internet is largely still in English, and it will be a long time before it is available in African languages and especially dialects. Radio can operate in real-time. This means that for things that are happening right now, Radio becomes immediately a medium that can be trusted. That leads to the last thing Radio brands which have been around for 20 or 40 years are very highly trusted by their audiences and as a result, radio remains an incredibly important and relevant part of the communication mix. It is important to add that in Namibia, radio reaches about 85% of the entire population which is roughly twice Facebook's reach and as a result radio still reaches the most people in this country."

"Radio is a powerful medium for celebrating humanity in all its diversity and constitutes a platform for democratic discourse. At the global level, radio remains the most widely consumed medium." - UNESCO

Future Media is dedicated to making a positive impact on the Namibian broadcasting industry. Radio and peace is the theme for World Radio Day 2023, and we recognize the weight of responsibility that has been placed on us to both entertain and inform the nation. As a result, we will continue to offer our best to all listeners, clients, and stakeholders while remaining true to our mandate and values. - Juan Vorster, General Manager of Broadcasting

For more information, contact Laimi Elago at [email protected] or on +264 84 000 9800.