Radio.... Pictures In Your Head

I was driving down a road in Hull. It was an ordinary sunny day. I'd visited my parents near Scunthorpe and was off to check out "The Deep", one of the best Aquariums in Europe. But on this day I'd been listening to local radio and as I drove down one particular street it was like two or three businesses LEAPT out at me. Their radio advertising made them look "bold and underlined" on the street.

Radio Advertising does that.

And it also makes your OTHER advertising work much much harder.

One of the big problems for advertisers is attribution. It's notoriously difficult to measure the true power of radio advertising. Why? Because the memory of a radio ad is stored in the same part of the brain as the visual memories. So when people ask "where did you SEE our advert?" I "saw" it in the papers... I "saw" it on TV.

Mike Bersin used to tell a story about a Garden Centre in the North East of England that advertised on the radio. They found that their OTHER advertising was working incredibly well, but few customers mentioned hearing it on the radio. So they changed their questionnaire at the tills to ask if people knew their jingle. People were singing it at the check out! But when asked where they heard the jingle people were attributing it to a TV Commercial. A TV commercial that didn't exists!!

Radio is visual. Radio Advertising, when done right, is incredibly effective. Radio works really well with all your other advertising to make them more powerful too! Radio Advertising can add rocket fuel to your sales engine when you do it right!

To get the best radio advertising talk to people who know about making it work for you.... like www.molamolacreative.com

PM me if you'd like to talk about rocket fueling your next radio advertising campaign.

Enjoy this old radio ad "I Saw It On The Radio"

Mola Mola Creative helps clients get great advertising on air! Visit www.molamolacreative.com?