RAD Behavior - June 2 - A message every member of the Amazon community should read and understand
If you are a seller, vendor or partner in the Amazon ecosystem, I highly encourage you to read the email you received this morning from Dhamesh Mehta. The proposed legislation in congress will impact you, one way or another, if it passes. It's important that we are informed and have an opinion on matters that can fundamentally change the way we do business. Please take a few minutes to read the blog post.
Why did Kate lose 1.5 days of vacation, $700, and 16 hours of her short precious life? Bad reviews. I thought this was a great read and deep dive into how consumers use reviews.
Amazon Small Business Badge: Why Destaney really loves the addition of the "Small Business" badge directly on listings.
Account transfer: How do you avoid messing up an Amazon seller account ownership transfer? I have heard this discussion at a few conferences lately and thought Israel did a nice job of sharing ideas to consider.
Brand Stores: I have been sharing lots of data points around Amazon Stores and love this break down by Jason on the 10 reasons you MUST invest in your Amazon brand store.
Happy launch day! Check out Amazon Style
Your agency is not responsible to create the overall marketing strategy of the brand. Ryan reminds us that it’s up to you to establish and lead.
New Segments - Adam points out that if you have access to Sponsored Brands Video VCPM, you should see quite a few new metrics in the Ad Console!
Product Targeting - Elizabeth remind you that ares you using category or "similar to advertised products" targeting in Sponsored Display product targeting campaigns you should pay attention to this change. Himanshu goes a bit deeper into these changes planned for Sponsored Display.
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Huge shout out to the Amazon Ads team. I am really proud of the team and my team members who were highlighted in this article.
Sponsored Brand Headline: Mansour shares the top 5 common mistakes advertisers make and how to avoid them.
Adjust Bids by Placement: Mina shares why anyone that is running paid advertising should consider utilizing the “adjust bids by placement” feature
Amazon Marketing Cloud: in case you wanted a bit of info on clean rooms and Amazon Marketing Cloud, here's a recent write up.
Amazon Test Accounts: Joe reminds us of this new feature. The Amazon Ads team has created “test accounts” which give you the full Ad Console experience without worrying about actually spending ad dollars.
Introducing a Postman collection for the Amazon Ads API - Amazon Ads is launching a Postman collection to help get started with the Amazon Ads API. Postman is a third-party tool that allows you to make API calls using a graphical user interface.
Amazon Ads API GitHub repository - You can now interact with the Amazon Ads API on Github in our ads-advanced-tools-docs repository
Sponsored Display bid recommendations expands to additional regions. Amazon has expanded suggested bids for Sponsored Display to AU, IN, MX, and NL
E-Commerce @ Carter’s
2 年Thank you, Jeffrey Cohen
President, AO2 Management | Amazon & E-Commerce Operations Expert | Strategic Leadership | Business Growth & Optimization | Advisory Council Member at Prosper Show
2 年Blows my mind each week how relevant this content is. Without fail there are 2-3 topics we've been actively discussing with clients. This week, we've helped a number of clients with their "Small Business" badge and account ownership transfers and of course store updates to prep for Prime Day. Appreciate being enlightened on the other hot topics so we can be sure to keep our clients in the loop on things we may have missed!
Omg Jeff ???? I’m deceased. Thanks for sharing!! ??????