Race Matters: Responding to the Ruling on Affirmative Action
FrameWorks Institute
We conduct and share original communications research to help reframe social issues. Proud recipient of MacArthur Award
Today, the Supreme Court ruled against affirmative action, declaring it unconstitutional to consider race in university admissions. The court’s decision shows us the power of narrative and cultural mindsets in shaping policy decisions.?
This ruling is not an isolated event, but rather a product of an extended contest over how we think and talk about race and racism in the United States. The long-dominant narrative of “racial progress” obscures the pervasive nature of white supremacy, telling us that the movement for liberation and civil rights ended in victory. Reasoning from this narrative, people think that while race-conscious practices (like affirmative action) may have been helpful at some point, times have changed and we can now move on from considering race as a factor in our living and learning environments. This is the narrative that makes it possible for many conservative politicians and commentators to defend the decision as a way of “ending discrimination” rather than further entrenching it.
Advocates, activists, and scholars have been persistently and persuasively challenging this harmful narrative for decades. Today’s decision shows us just how important this narrative work is.
This setback will undoubtedly cause harm, and there is urgent work to be done to mitigate its effect on educational access and justice. To fuel the work ahead, we draw hope from the recognition that our culture is changing. Research from the Culture Change Project has found that, on the whole, Americans are thinking about racism at a more systemic level than they were pre-2020. Which is to say—this is a moment in which our ideas of what racism looks like are in flux, and as such, the way in which we frame conversations is particularly crucial.
Moments like these call us to reflect on the framing strategies that have advanced justice and created the conditions for meaningful policy change. As we consider the implications of today’s ruling, we offer three ideas to guide our ongoing communications:
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Expanding people’s mindsets about racism; redefining the problem from “who gets what” to “what we all need;” and explaining how racially just solutions get us there are each components of a larger strategy. If we want to shift the narrative, we have to do all of these.?
Because this issue has been deliberately politicized and looped into a broader discourse about “wokeness,” having an intentional, productive conversation about race-conscious practices can be difficult. But reframing is a powerful step in addressing systemic problems—and right now, it’s one of the most powerful tools we have.