rabbit hole, better & obsession

someone said to me the other day - better sales means better business

well… is that true?

not really…?

in fact if your business is c.r.a.p. or your product is as bad as they come, or if you do not believe yourself in what you’re selling - good luck making more sales?

.

the opposite is actually easier, closer to the truth, and something that all business owners should pay more attention to

BETTER BUSINESS = BETTER SALES.

but how do you make business better

as Seth Godin says - to make things better you need to make better things…

make? your product better

make your service better

make your relationship with employees better

make your relationship with customers better

[better for them…]

make your culture better

make your thinking better

make your communication better

make your processes better

when you focus on sales only you're gonna go down the rabbit hole

one thing will be on your mind and you're not gonna pay enough attention to many moving parts that need to work in perfect harmony in order for any organisation or machine to work properly

passion for sales and? numbers will turn into obsession and obsession is never a good thing…?

and - most likely - you are going to become that salesy, pushy, sleazy person no one likes ..

instead…. focus on “better,” focus on improving… and start with you…

[ i better be going… is 240 words anyway… see you next week…]